Understanding & Optimizing The Lead Journey | MarTech Podcast (00:15:08)

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MarTech & SalesTech Convergence -- William Tyree // Revenue.io

Revenue.io’s William Tyree, Chief Marketing Officer, discusses how revenue teams can use AI to improve their performance.

How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io

William Tyree, Chief Marketing Officer at Revenue.io, explores the expansion of the Marketing Operations role

3/2/2022

Is Marketing Operations Dead? -- William Tyree // Revenue.io

William Tyree, Chief Marketing Officer at Revenue.io, looks into rebranding for revenue.

2/2/2022

Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about using persuasive sales bots.

1/2/2022

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about tomorrow’s customer experiences.

31/1/2022

How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media

Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.

30/1/2022

How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media

Today we discuss COVID-19's impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.

29/1/2022

Becoming a Marketing Influencer -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, discusses whether you should become an Influencer.

28/1/2022

How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, explores monetization tactics for influencer marketing campaigns.

27/1/2022

Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence

Co-CEO of Upfluence, Vivien Garnès, shares tips for getting the best work from influencers.

26/1/2022

Matching Influencers and Your Audience -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.

25/1/2022

Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence

Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.

24/1/2022

Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks

Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.

23/1/2022

AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks

Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.

22/1/2022

The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B

Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.

21/1/2022

Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.

20/1/2022

Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN

CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.

19/1/2022

Iterative Creative Testing -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.

18/1/2022

Unlocking Marketing Attribution -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.

17/1/2022

How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero

Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.

16/1/2022

How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io
William Tyree, Chief Marketing Officer at Revenue.io, explores the expansion of the Marketing Operations role
12:37
martech pod

How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io
http://summur.ai/lFYVY

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martech pod

How RevOps is Taking Over Ops Roles -- William Tyree // Revenue.io

William Tyree, Chief Marketing Officer at Revenue.io, explores the expansion of the Marketing Operations role

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00:00 12:37

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Is Marketing Operations Dead? -- William Tyree // Revenue.io
William Tyree, Chief Marketing Officer at Revenue.io, looks into rebranding for revenue.
16:02
martech pod

Is Marketing Operations Dead? -- William Tyree // Revenue.io
http://summur.ai/lFYVY

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martech pod

Is Marketing Operations Dead? -- William Tyree // Revenue.io

William Tyree, Chief Marketing Officer at Revenue.io, looks into rebranding for revenue.

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00:00 16:02

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Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University
Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about using persuasive sales bots.
16:35
martech pod

Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University
http://summur.ai/lFYVY

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martech pod

Using Persuasive Sales Bots -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about using persuasive sales bots.

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00:00 16:35

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Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University
Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about tomorrow’s customer experiences.
16:42
martech pod

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University
http://summur.ai/lFYVY

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martech pod

Tomorrow’s Customer Experience -- Michael Solomon // Saint Josephs University

Saint Joseph’s University, Michael Solomon, Professor of Marketing, talks about tomorrow’s customer experiences.

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00:00 16:42

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How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media
Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
18:31
martech pod

How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media
http://summur.ai/lFYVY

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martech pod

How Event Marketers are Going Digital -- Marc Sirkin // Third Door Media

Today we discuss how the event marketing industry is transitioning to the digital world with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.

We just need your phone...

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00:00 18:31

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How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
Today we discuss COVID-19's impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.
20:07
martech pod

How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media
http://summur.ai/lFYVY

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martech pod

How Covid-19 Impacted the MarTech Industry -- Marc Sirkin // Third Door Media

Today we discuss COVID-19's impact on the MarTech industry with Marc Sirkin, the SVP of Marketing and Experience at Third Door Media.

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00:00 20:07

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Becoming a Marketing Influencer -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses whether you should become an Influencer.
18:10
martech pod

Becoming a Marketing Influencer -- Vivien Garnès // Upfluence
http://summur.ai/lFYVY

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martech pod

Becoming a Marketing Influencer -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, discusses whether you should become an Influencer.

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00:00 18:10

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How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, explores monetization tactics for influencer marketing campaigns.
14:40
martech pod

How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence
http://summur.ai/lFYVY

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martech pod

How to Monetize Your Influencer Marketing Campaigns -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, explores monetization tactics for influencer marketing campaigns.

We just need your phone...

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00:00 14:40

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Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, shares tips for getting the best work from influencers.
17:46
martech pod

Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence
http://summur.ai/lFYVY

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martech pod

Tips For Getting the Best Work From Influencers -- Vivien Garnès // Upfluence

Co-CEO of Upfluence, Vivien Garnès, shares tips for getting the best work from influencers.

We just need your phone...

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00:00 17:46

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Matching Influencers and Your Audience -- Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.
12:55
martech pod

Matching Influencers and Your Audience -- Vivien Garnès // Upfluence
http://summur.ai/lFYVY

Copy

martech pod

Matching Influencers and Your Audience -- Vivien Garnès // Upfluence

Vivien Garnès, Co-CEO of Upfluence, discusses matching influencers with your audience.

We just need your phone...

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00:00 12:55

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Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.
16:22
martech pod

Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence
http://summur.ai/lFYVY

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martech pod

Should You Build an Influencer Campaign? -- Vivien Garnès // Upfluence

Co-CEO of Upfluence, Vivien Garnès, looks into considerations for influencer marketing campaigns.

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00:00 16:22

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Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks
Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
14:37
martech pod

Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks
http://summur.ai/lFYVY

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martech pod

Consolidation Of The Marketing Industry Will Continue -- Babak Hedayati // TapClicks

Today we discuss some of the consolidation in the marketing industry and whether that will continue or not with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.

We just need your phone...

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00:00 14:37

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AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks
Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.
16:10
martech pod

AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks
http://summur.ai/lFYVY

Copy

martech pod

AI Will Play A Bigger Role In The Linking Of Meta-Level Data -- Babak Hedayati // TapClicks

Today we discuss whether AI will play a bigger role in the linking of meta level data with Babak Hedayati, the Founder, CEO, and Chairman of TapClicks.

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00:00 16:10

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The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B
Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.
17:57
martech pod

The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B
http://summur.ai/lFYVY

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martech pod

The Evolution Of B2B Customer Experience -- Michael McLaren // Merkle B2B

Global CEO at Merkle B2B, Michael McLaren, discusses the evolution of B2B customer experiences.

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00:00 17:57

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Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.
17:23
martech pod

Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B
http://summur.ai/lFYVY

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martech pod

Rise Of The Millennial B2B Decision Maker -- Michael McLaren // Merkle B2B

Global CEO, Michael McLaren, of Merkle B2B, explores the rise of the millennial B2B decision-maker.

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00:00 17:23

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Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN
CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.
13:09
martech pod

Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN
http://summur.ai/lFYVY

Copy

martech pod

Rev Gen vs Conversion Rate Optimization -- Joe Yakuel // WITHIN

CEO and Founder, Joe Yakuel, of WITHIN, talks about revenue optimization versus conversion optimization.

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00:00 13:09

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Iterative Creative Testing -- Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.
15:50
martech pod

Iterative Creative Testing -- Joe Yakuel // WITHIN
http://summur.ai/lFYVY

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martech pod

Iterative Creative Testing -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, talks about the importance of iterative creative testing.

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00:00 15:50

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Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.
15:02
martech pod

Unlocking Marketing Attribution -- Joe Yakuel // WITHIN
http://summur.ai/lFYVY

Copy

martech pod

Unlocking Marketing Attribution -- Joe Yakuel // WITHIN

Founder and CEO of WITHIN, Joe Yakuel, discusses the process of unlocking marketing attribution.

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00:00 15:02

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How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.
15:51
martech pod

How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero
http://summur.ai/lFYVY

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martech pod

How Startup Founders Can Start Building Their Brand On A Limited Budget -- Kate Walling // Traction Hero

Today we discuss how startup founders can build their brands on a limited marketing budget with Kate Walling, the Founder and CEO of Traction Hero.

We just need your phone...

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00:00 15:51

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