Effective Marketing For Healthcare & Life Sciences Companies
Christine "Chris" Slocumb, Founder/Chief Growth Officer at Clarity Quest, part of the Supreme Group, discusses effective marketing strategies for healthcare and life sciences companies in this episode
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Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the ...
Marketing to Millennial: Snapchat, Instagram & Beyond (Part 2) -- Kate Talbot // Talbot Consulting
Today we're going to hear the second part of our interview with Kate Talbot, who is an expert in marketing to Millennials. Kate is an entrepreneur, a marketing consultant, and the author of "Oh Snap! You Can Use SnapChat for Business", which is a best-selling book on Amazon. Her work has been featured on CNBC, Tech Crunch, and Huffington Post, and she's worked with big brands like Virgin America and Apple and also consults for smaller startups. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
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Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
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Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
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Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per ...
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
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Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per ...
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how ...
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
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Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how ...
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth ...
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
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Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth ...
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to ...
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
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Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to ...
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how...
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
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Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how...
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
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Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to setting expectations, campaign evaluation, and nurturing leads. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
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Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
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Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use ...
Marketing to Millennials: Snapchat, Instagram & Beyond (Part 1) -- Kate Talbot // Talbot Consulting
Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book. Transcript: https://benjshap.com/martech-podcast/marketing-to-millennials-snapchat-instagram-beyond Kate's book: Oh Snap! You Can Use Snapchat For Business
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
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Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an ...
Using Direct Mail to Reach Consumers at Home & Work (Part 2) -- Mike Gunderson // Gunderson Direct
Today we’re going to finish our conversation with Mike Gunderson, President of the creatively named direct mail service Gunderson Direct. In our last episode, Mike gave us an overview of the direct mail industry and how he ended up running a direct mail service business. In this episode, Mike is going to walk us through some best practices in the direct mail industry and explains how his company evaluates their campaigns. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
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Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct...
Using Direct Mail to Reach Consumers at Home & Work (Part 1) -- Mike Gunderson // Gunderson Direct
Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Transcript: https://benjshap.com/martech-podcast/using-direct-mail-to-reach-consumers-at-home-work-mike-gunderson Interview Guest Website: https://gundersondirect.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per ...
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
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Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per ...
How We Beat Our Podcast Download Goal by 50% (Month 2 Update)
Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown. Need Marketing Help: https://benjshap.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how ...
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
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Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how ...
The Differences Between Growth & Traditional Marketing -- (Part 2) Graham Hunter // Groundwork Growth
Today we’re going to finish our discussion with Graham Hunter, the founder of Groundworks Growth. In the second part of our conversation, Graham is going to talk us through how he allocates his marketing budget between strategic, operational, and experimental channels, his process for creating marketing experiments and how he helps companies find the right marketing talent. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth ...
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
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Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth ...
The Differences Between Growth & Traditional Marketing -- (Part 1) Graham Hunter // Groundwork Growth
Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture. Transcript: https://benjshap.com/martech-podcast/the-differences-between-growth-traditional-marketing-graham-hunter-groundwork-growth Interview Guest Website: www.groundworkgrowth.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to ...
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
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Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to ...
Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how...
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
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Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how...
Today we’re going to talk about B2B marketing with Doug Bell, who is the VP of Marketing at this podcasts’ sponsor, Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-part-1-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
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Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 2) -- Erik Huberman // Hawke Media)
Today we’re going to finish our discussion centered around full-funnel marketing. In our last episode, Erik Huberman, Founder and CEO of Hawke Media, walked us through his approach to setting expectations, campaign evaluation, and nurturing leads. If you missed that episode, I highly recommend you give it a listen. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a ...
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media)
Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to setting expectations, campaign evaluation, and nurturing leads. Transcript: https://benjshap.com/martech-podcast/full-funnel-advertising-channel-strategy-campaign-evaluation-lead-nurturing-erik-huberman-hawke-media Interview Guest Website: https://hawkemedia.com
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