B2B SaaS Retention & Advocacy Strategies -- Jeff Breunsbach // Higher Logic
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain, Grow, Retain, talks about B2B SaaS retention and advocacy strategies.
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain, Grow, Retain, talks about B2B SaaS retention and advocacy strategies.
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Customer Marketing vs Customer Success -- Jeff Breunsbach // Higher LogicJeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain, Grow, Retain, talks about the overlap between customer marketing and customer success. |
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Brainstorming The MarTech Community -- Etienne de Bruin // 7CTOsToday we discuss how we can build a community that is specific to the MarTech industry with Etienne de Bruin, who is the Founder and CEO of 7CTOs. |
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Building An Invite-Only Community -- Etienne de Bruin // 7CTOsToday we discuss how to build an invite-only community with Etienne de Bruin, who is the Founder and CEO of 7CTOs. |
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Cookies Depreciation's Impact On Data Strategy -- Kevin Tate // ClearbitKevin Tate, Chief Revenue Officer at Clearbit, talks about cookie deprecation’s impact on data strategy. |
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Unifying The MarTech Data Stack -- Kevin Tate // ClearbitKevin Tate, Chief Revenue Officer at Clearbit, talks about how to unify the MarTech stack. |
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Marketing Data Philosophy -- Kevin Tate // ClearbitKevin Tate, Chief Revenue Officer at Clearbit, talks about marketing data philosophy. |
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Using Content As the Trojan Horse Of Sales -- Erik Jensen // Predictive ROIErik Jenson, Owner of Predictive ROI, talks about using content as a trojan horse for sales. |
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Converting Podcasts Into Sponsorship -- Erik Jensen // Predictive ROIErik Jenson, Owner of Predictive ROI, talks about converting podcasts into sponsorships. |
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Data-Backed Recommendations To Regain Lost Revenue -- Ryan Urban // BounceX (soon to be Wunderkind)Today we discuss some data-backed recommendations to regain lost revenue with Ryan Urban, the Founder and CEO of Wunderkind. |
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Smart Ways To Reach Ecommerce Customers -- Ryan Urban // BounceX (soon to be Wunderkind)Today we discuss smart ways to reach eCommerce customers with Ryan Urban, the Founder and CEO of Wunderkind. |
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Profitable Channel For Brands Of All Sizes -- Robert Glazer // Acceleration PartnersRobert Glazer, Founder and Chairman of the Board at Acceleration Partners, talks about making partnership marketing profitable for brands of all sizes. |
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Is Partnership Marketing Scalable? -- Robert Glazer // Acceleration PartnersRobert Glazer, Founder and Chairman of the Board at Acceleration Partners, talks about how to make partnership marketing scalable. |
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Diversify Your Marketing Portfolio With Partnerships -- Robert Glazer // Acceleration PartnersRobert Glazer, Founder and Chairman of the Board at Acceleration Partners, talks about diversifying your marketing portfolio with partnerships. |
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Sales Happiness Index For MarTech Companies -- Kris Hartvigsen // DoolyKris Hartvigsen, CEO and Co-Founder of Dooly, talks about the sales happiness index for marketing technology companies. |
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Product-Led SAAS Growth -- Kris Hartvigsen // DoolyKris Hartvigsen, CEO and Co-Founder of Dooly, talks about product-led SaaS growth. |
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The Truth About Martech Reporting -- Darrell Alfonso // Amazon Web ServicesToday we discuss the truth about MarTech reporting with Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services. |
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3 Skills You Need For A Successful Career In Martech -- Darrell Alfonso // Amazon Web ServicesToday we discuss three skills you need for a successful career in MarTech with Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services. |
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Getting Marketing & Creative Teams to Play Nice -- Daniel Glickman // Wave.videoToday we discuss getting marketing and creative teams to play nice with Daniel Glickman, the CMO of Wave Video. |
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Improving B2B Video Effectiveness -- Daniel Glickman // Wave.videoToday we discuss how to improve B2B video effectiveness with Daniel Glickman, the CMO of Wave Video. |
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