Using Content & Community to Scale an eCommerce Business -- Roli Saxena // Adroll
President of Adroll, Roli Saxena, talks about some of the non-advertising-driven marketing channels to drive eCommerce.
President of Adroll, Roli Saxena, talks about some of the non-advertising-driven marketing channels to drive eCommerce.
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eCommerce Business Awareness Drivers -- Roli Saxena // AdrollRoli Saxena, president of Adroll talks about eCommerce business awareness drivers. |
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Operationalizing an eCommerce Business -- Roli Saxena // AdrollRoli Saxena, president of Adroll, talks about operationalizing your eCommerce business. |
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How to Properly Leverage Loyalty Programs to Boost Customer Loyalty // Derrick Fung -- DropToday we discuss how to properly leverage reward programs to boost customer engagement with Derrick Fung, the Co-Founder and CEO of Drop. |
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How Machine Learning Allows Retailers to Harness Consumer Data for Targeted Advertising // Derrick Fung -- DropToday, Derrick Fung, the Co-Founder and CEO of Drop is going to talk us through how machine learning allows retailers to harness consumer data for targeted advertising. |
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How to Optimize for the Right Things -- Chloe Thomas // eCommerce MasterPlanChloe Thomas, podcast and author and host of eCommerce MasterPlan, discusses how to optimize for all the right things in eCommerce. |
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How to Grow an eCommerce Business -- Chloe Thomas // eCommerce MasterPlanChloe Thomas, podcast and author and host of eCommerce MasterPlan, talks about how you can build out your eCommerce customer master plan. |
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Leveraging Sponsors in Events -- Ike Singh Kehal // Social27Ike Singh Kehal, the CEO of Social27, explains how you can leverage sponsors in events. |
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Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27Ike Singh Kehal, the CEO of Social27, talks about how you can understand your B2B customers’ needs. |
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Why Marketers Need to Listen to Black Voices -- Efua Obeng // Howard UniversityAssistant professor and chair of the department of Marketing at Howard University, Efua Obeng, talks about why marketers need to listen to Black voices. |
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Nailing Launch Day and Beyond -- Darcy Kurtz // MailchimpToday we discuss how to nail product launch day and beyond with Darcy Kurtz, VP of Global Product Marketing at Mailchimp. |
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How Mailchimp VP of PM Prepares for Product Launch -- Darcy Kurtz // MailchimpToday, Darcy Kurtz, VP of Global Product Marketing at Mailchimp, tells us how she thinks you should get ready for your product launches. |
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Diversity & Inclusion at Events -- Drea Hudson // HubspotSenior manager of global events at Hubspot, Drea Hudson, talks about diversity and inclusion and how that relates to your events. |
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Audio In Events -- Drea Hudson // HubspotSenior manager of global events at Hubspot, Drea Hudson, talks about how you can integrate audio and other multi-media into your events. |
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Event Marketing Mix -- Drea Hudson // HubspotDrea Hudson, senior manager of global events at Hubspot, talks about figuring out your event marketing mix. |
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Audience Development -- Drea Hudson // HubspotDrea Hudson, senior manager of global events at Hubspot, explains how you can do audience development to get people to attend your event. |
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Event Value Prop -- Drea Hudson // HubspotDrea Hudson, senior manager of global events at Hubspot, talks about how to figure out your event value proposition. |
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Optimizing Video Ads For Maximum Value -- Cindy Brown // ViralGainsToday we are going to do a case study learn how to optimize your video campaigns with Cindy Brown, Chief Revenue Officer at Viral Gains. |
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Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGainsToday we discuss how marketers should decide between running an awareness, consideration, or conversion campaign using video with Cindy Brown, Chief Revenue Officer at Viral Gains. |
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Getting The Most Out Of Your Marketing List -- Brian Kurtz // Titans MarketingWe continue discussing the strategy and usage tactics behind building a marketing list with Brian Kurtz, Founder and CEO of Titans Marketing. |
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