Meet Your New Storyteller

So what's the thing with StableCoin?

Hey everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m excited to dive into the fascinating world of stablecoins.

So, let’s get started! Stablecoins are a unique type of cryptocurrency designed to maintain a stable value by linking their worth to another asset.

This could be something like a fiat currency, such as the U.S.

dollar, or even a commodity like gold.

The main goal of stablecoins is to provide a reliable alternative to the often unpredictable nature of popular cryptocurrencies.

You know, those digital currencies that can swing wildly in value, making them less practical for everyday transactions.

Now, you might be wondering how stablecoins manage to keep their value steady.

Well, they achieve this by pegging their market value to an external reference.

This means that when you use a stablecoin, you can expect it to hold its value over time, which is a huge advantage for anyone looking to make regular purchases or transactions.

So, why are stablecoins so important? They play a crucial role in the cryptocurrency ecosystem.

While cryptocurrencies like Bitcoin and Ether offer incredible benefits—like the ability to send payments without needing to trust a middleman—their prices can be all over the place.

This volatility can make them challenging for everyday use.

Stablecoins step in to address this issue by tying their value to more stable assets, usually fiat currencies.

This stability not only helps maintain their value but also encourages more people to adopt them for regular transactions.

Now, let’s talk about the different types of stablecoins.

There are primarily three categories: fiat collateralized, crypto collateralized, and non-collateralized, which are also known as algorithmic stablecoins.

Fiat collateralized stablecoins are backed by a specific asset, like a fiat currency.

The organization behind the stablecoin keeps a reserve of that asset to support the digital currency's value.

On the flip side, non-collateralized stablecoins use clever software algorithms to automatically adjust their supply based on demand, aiming to keep their price stable.

As stablecoins continue to grow in popularity, they’re also attracting the attention of regulators.

With their rapid expansion, regulatory bodies around the world are taking a closer look at these digital assets to ensure they comply with financial laws.

This scrutiny is essential for protecting investors and maintaining the overall stability of the financial system.

Finally, let’s explore the role of stablecoins in the broader cryptocurrency ecosystem.

They offer the speed and security features of blockchain technology while eliminating the volatility that many cryptocurrencies face.

Initially, stablecoins were mainly used for purchasing cryptocurrencies on trading platforms that didn’t support fiat currency.

However, their adoption has skyrocketed, and now they’re utilized in various blockchain-based financial services, including lending platforms.

You can even use them to pay for goods and services! So, there you have it! Stablecoins are revolutionizing the way we think about digital currency, making transactions smoother and more reliable.

I can’t wait to see how they continue to evolve and shape the future of finance.

Thanks for tuning in, and stay curious!

Hey everyone! It’s Hailey here, your Chief Storyteller at Summruai, and today I’m diving into a topic that’s super important for anyone looking to land their dream job: preparing for a job interview. My insights came from an awesome blog post published on the Verizon My Career blog, which I totally recommend you to follow. You'll find a link to that down below.

From the questions you might face to how to follow up afterward, I’m here to share some essential tips that will help you shine like a pro.

First things first, let’s talk about understanding the job requirements and responsibilities.

Whether you’re aiming for a position in retail or a corporate role, it’s crucial to grasp what the job entails.

For instance, if you’re applying to be a Retail Sales Representative, you’ll likely need some solid customer service and sales experience.

On the flip side, if you’re eyeing a cybersecurity role, you should be familiar with networking, operating systems, and web technologies.

Knowing these details not only prepares you but also shows your potential employer that you’re genuinely interested.

Next up, let’s explore the organization itself.

Researching the company is a fantastic way to kick off your interview prep.

Look into their culture and what current employees say about working there.

For example, Verizon has ten employee resource groups that promote diversity and inclusion, such as Verizon ADVANCE for advocates of disability and accessibility, and Verizon BOLD for Black originators, leaders, and doers.

By understanding the company’s values and initiatives, you’ll impress your interviewer with your enthusiasm and knowledge.

Now, let’s get into the nitty-gritty of preparing for the interview itself.

There are various formats these days—phone interviews, in-person meetings, and video calls.

The type of interview you’ll have often depends on the company’s hiring process.

If your first interview is over the phone, here are some tips to keep in mind.

First, don’t forget to smile! Even though your interviewer can’t see you, that positivity will come through in your voice.

Try to avoid filler words like “um” and “uh,” as they can signal uncertainty.

Have your resume and other resources handy for quick reference, and don’t hesitate to move around a bit to keep your energy up.

Remember, the recruiter will be assessing your communication skills and qualifications, so make sure you’re ready to impress.

When it comes to in-person interviews, first impressions are everything.

Aim to arrive ten to fifteen minutes early, and always bring your resume and any supporting materials.

Dress professionally—business casual is usually a safe bet.

Speak clearly and at a steady pace so your interviewer can catch all your key points.

And most importantly, be yourself! Confidence and friendliness go a long way in making a positive impression.

Now, if you find yourself in a video interview, there are a few unique considerations.

Maintain eye contact by looking directly into the camera, and dress as if you were meeting in person.

Make sure your background is tidy and professional, and choose a quiet space free from distractions.

It’s also a great idea to conduct a practice interview beforehand to troubleshoot any technical issues.

Remember to keep good posture and avoid crossing your arms—body language matters! As you prepare, don’t forget to come up with your own questions to ask the interviewer.

This is your chance to learn more about the team culture, leadership styles, and what the next steps in the hiring process will be.

Questions like, “Can you describe your team’s culture?” or “What kind of training is provided for new employees?” can give you valuable insights.

Once the interview is over, you might be wondering what to do next.

A thoughtful follow-up can make a lasting impression.

Sending a thank-you note is a great way to express your gratitude for the opportunity and the interviewer’s time.

In your follow-up email, share a brief reflection on your experience and highlight your enthusiasm for the role.

Aim to send this within twenty-four hours, and if you don’t have the interviewer’s email, don’t hesitate to reach out through other channels like LinkedIn.

Now, let’s wrap up with some insider tips from a Verizon recruiter.

Confidence and honesty are key during interviews.

Remember, it’s not just about the recruiter deciding if you’re a fit; it’s also about you determining if the company aligns with your values.

Be prepared to share specific examples from your past experiences, and don’t shy away from being yourself.

Highlight your unique contributions and the value you can bring to the team.

You’ll likely face a variety of interview questions, from traditional ones like “Tell me about yourself” to behavioral and technical inquiries.

When answering, focus on your career journey, key milestones, and what you’re looking for in your next role.

So, there you have it! With these tips in your toolkit, you’re well on your way to acing that interview.

Good luck, and happy interviewing!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I recently stumbled upon in a blog by the talented Ori Ainy.

If you’re in the B2B software or SaaS space and looking to expand your global footprint, you absolutely need to pay attention to what Ori has to say about the power of webinars.

In today’s competitive landscape, establishing strong relationships and building credibility is essential for any business aiming for global growth.

Ori emphasizes that webinars are not just a trend; they are a vital tool for connecting with your audience in a meaningful way.

Whether you’re launching a new product or sharing valuable industry insights, webinars offer an unparalleled opportunity to engage with potential customers and position your brand as an industry expert.

One of the key points Ori makes is about establishing authority and thought leadership.

When you venture into new markets, credibility is everything.

Hosting a webinar allows you to showcase your expertise, tackle pressing challenges, and engage directly with your audience.

The interactive nature of webinars means you can address concerns and answer questions in real time, which is invaluable for building trust.

Now, let’s talk about lead generation.

Ori points out that webinars naturally attract an engaged audience.

Those who register are already interested in your expertise or solutions, making it the perfect environment to nurture leads.

When attendees interact with your brand during the webinar, they’re more likely to see the value in what you offer and convert into customers.

For companies still refining their marketing strategies, Ori highlights how promoting a webinar can serve as a fantastic opportunity to enhance those capabilities.

The need to drive attendance pushes teams to sharpen their messaging and experiment with different marketing channels.

This practice can significantly improve their skills, which will be beneficial when it comes time to sell actual products and services.

Now, let’s dive into the benefits of webinars for B2B software and SaaS companies.

First off, they are incredibly cost-effective.

With no need for physical venues or travel, you can reach a global audience without breaking the bank.

This means you can connect with potential customers, partners, and influencers from all over the world, presenting your ideas and showcasing your products without geographical limitations.

Another fantastic aspect of webinars is the measurable return on investment.

Ori explains that webinars provide clear metrics on audience engagement, attendance, and interaction.

This data allows you to evaluate the effectiveness of your event and refine your approach for future webinars, giving you actionable insights that can directly impact your marketing strategy.

And let’s not forget about the content! One of the great advantages of webinars is that they can be recorded and repurposed into various formats.

You can share the recording on your website, social media, or in follow-up emails.

Key segments can be transformed into blog posts, infographics, or promotional videos, maximizing the impact of your content.

Webinars also serve as an excellent platform for lead nurturing and education.

Ori suggests that through in-depth discussions about your product features, case studies, or industry trends, you can guide potential customers along their buying journey.

Providing relevant information helps them make informed decisions, which is crucial in the B2B space.

Now, if you’re planning to conduct a webinar, Ori offers some invaluable tips.

First, target the right audience.

Ensure your content addresses the specific challenges and pain points of your audience.

It’s not just about showcasing your product; it’s about providing broader industry insights that resonate with them.

Bringing in an external expert as a keynote speaker can significantly enhance the value of your webinar.

This not only diversifies the content but also attracts a wider audience eager to learn from top thought leaders.

Plus, the expert’s followers may discover your brand, expanding your reach even further.

Thorough planning and rehearsals are essential for a successful webinar.

Ori emphasizes the importance of outlining the event structure, rehearsing key segments, and testing technical setups to ensure everything runs smoothly.

A polished presentation leaves a lasting impression and reinforces your brand’s professionalism.

Engagement is key! Incorporate interactive elements like live Q&A sessions, polls, and surveys to keep your audience engaged.

Consider offering a raffle or exciting activities to encourage participants to stay until the end, adding an element of excitement to the experience.

Promotion is critical, too.

Utilize a mix of email marketing, social media, and partnerships with industry influencers to spread the word about your webinar.

Encourage registrants to share the event with their networks to maximize attendance.

Finally, don’t forget to follow up with attendees after the webinar.

Sending them a recording, additional resources, or a special offer can significantly boost your chances of converting them into paying customers.

In conclusion, for B2B software and SaaS companies aiming for global expansion, webinars are a powerful tool for building authority, generating leads, and refining marketing tactics.

They provide a platform for expert-driven education and create meaningful engagement with a global audience.

If you’re looking to leverage webinars as part of your global growth strategy

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai!

Today, I want to dive into a topic that’s incredibly important for all of us in the tech and business world—phishing attacks.

These cyber threats are not just widespread; they can be devastating for organizations.

While we’ve seen advancements in email security that make mass email phishing a bit trickier for attackers, spear phishing remains a significant concern.

Recently, the Cybersecurity and Infrastructure Security Agency, along with the U.S. Coast Guard, released their Fiscal Year Twenty-Three Risk and Vulnerability Assessment Report.

This report highlighted that spear phishing is the second most common successful attack technique out there.

So, why is spear phishing such a persistent threat? It’s all about personalization.

Attackers exploit personal data to create highly tailored messages, making it easier to manipulate individuals into taking harmful actions without even realizing it.

These emails are designed to trick recipients into revealing sensitive information—think login credentials or financial details.

Often, this is just the first step for attackers to infiltrate an organization’s network, gather critical data, and set the stage for further compromises.

One of the most common tactics in phishing attacks is impersonation.

Attackers frequently pose as trusted figures—whether that’s a company executive, IT personnel, or a known vendor.

This impersonation adds a layer of credibility to their emails, making it much harder for targets to spot the deception.

What’s particularly alarming is how effective these impersonation tactics can be.

Attackers often gather a wealth of information about their targets from publicly available sources.

This includes platforms like LinkedIn, corporate websites, and social media.

By leveraging this information, they can craft a convincing backstory that manipulates the target into performing actions like entering their login credentials or even transferring funds.

Let’s talk about some common tactics used in these impersonation attacks.

First, there are fake domain names.

Attackers create email addresses that look strikingly similar to legitimate ones, tricking recipients into believing they’re communicating with a trusted source.

Then there’s email spoofing, where the attacker manipulates the “from” field to make it seem like the email is coming from someone within the organization.

And we can’t forget about disguised links—phishing emails often contain links that appear to lead to legitimate websites.

Once clicked, they redirect users to malicious sites designed to steal sensitive data.

Now, how can we protect our employees from falling victim to these phishing emails? It’s crucial to recognize that these attacks can lead to unintentional leaks of valuable information about a company’s network architecture or even access credentials that allow attackers to navigate through the system undetected.

While many organizations have standard email security measures in place, it’s essential to adopt a more proactive approach.

One effective strategy is to remove publicly available employee data.

The more information attackers have, the easier it is for them to impersonate employees and craft convincing phishing emails.

Encourage your team to limit the personal information they share on social media and to maximize their privacy settings.

Another vital step is implementing multi-factor authentication.

This adds an extra layer of security beyond just a password, making it significantly harder for attackers to gain access to sensitive systems, even if they manage to steal login credentials through a phishing attack.

Requiring multi-factor authentication across all accounts, especially for high-risk roles like executives, can dramatically reduce the potential impact of these attacks.

Password managers are also a fantastic tool.

They help protect employees from entering their credentials on spoofed or malicious sites by recognizing legitimate domains.

This way, even if a phishing email slips through, employees won’t be tricked into giving away their login details.

Additionally, implementing email authentication protocols like SPF, DKIM, and DMARC can help prevent attackers from spoofing your domain.

And let’s not forget about employee cyber awareness training.

Regular updates ensure that your team is aware of the latest phishing techniques and knows how to respond to suspicious emails.

Training should cover recognizing common signs of phishing, identifying fake domains, and encouraging employees to report any suspicious emails for further review.

In conclusion, protecting against phishing attacks requires a combination of technical solutions, proactive measures, and ongoing employee training.

Effective phishing emails don’t need to be overly sophisticated; they just need to be well-timed and personalized to fool their targets.

By limiting the availability of personal information online, implementing multi-factor authentication, and fostering a culture of security awareness, organizations can significantly reduce the risk of successful phishing attacks.

If you’re looking for ways to safeguard your organization, consider exploring Optery’s patented search technology.

It helps find exposed employee profiles, allowing you to remove this data from the web and protect against phishing and other threats.

Ready to take action? Let’s explore the right personal data removal software for your company together! Thanks for tuning in, and let’s keep our organizations safe!

Hello everyone, today I'd like to share with you some key insighst from a post published by the Creative Groot team on LinkedIn. On their 14th episode of "Boost Business with Agencies" they take a dive deep into the world of effective content marketing, sharing insights from some of the industry’s leading agencies. Here are some of the tips I learned. I totally recommend that you follow them. You'll find a link below. 

So if you’re a freelancer, a small business owner, or an entrepreneur, these insights can truly elevate your content strategy and enhance your engagement with your target audience.

Let’s talk about the importance of content marketing.

It’s not just a buzzword; it’s a powerful tool for building brand awareness, engaging customers, and driving conversions.

Content marketing allows businesses to communicate their values, showcase their expertise, and connect with their audience on a much deeper level.

When done right, it can lead to sustained growth and foster long-term relationships with customers.

Now, let’s explore some key insights for effective content marketing.

First and foremost, you need to know your audience.

Understanding their needs, preferences, and pain points is crucial for creating content that truly resonates.

When you tailor your content to address specific interests, you’ll see a significant boost in engagement and conversion rates.

Take HubSpot, for example.

They invest heavily in audience research, which helps them create content that connects with their diverse customer base, resulting in higher engagement levels.

Next, developing a solid content strategy is essential.

A well-defined strategy outlines your goals, target audience, and the types of content you plan to create.

This strategic approach ensures consistency and allows you to measure the effectiveness of your content efforts.

The Content Marketing Institute offers a comprehensive framework that many agencies adopt to drive successful campaigns.

Another critical aspect is prioritizing quality over quantity.

It’s tempting to churn out a large volume of content, but focusing on high-quality, valuable material is far more effective.

Quality content establishes authority, builds trust, and encourages sharing among your audience.

Buffer is a great example of this; they emphasize quality in their blog posts, which has solidified their reputation as a go-to resource for social media insights.

Let’s not forget the power of leveraging multiple content formats.

Utilizing various formats—like blogs, videos, infographics, and podcasts—can cater to different audience preferences.

Diversifying your content keeps your audience engaged and allows you to reach them through their preferred channels.

Moz effectively uses a mix of articles, videos, and webinars to accommodate their audience’s varied learning styles.

Optimizing for search engines is another crucial step.

Implementing SEO best practices can significantly improve your content’s visibility.

Higher search engine rankings lead to increased organic traffic and more opportunities for engagement.

Neil Patel is a prime example of someone who emphasizes SEO in all his content strategies, using keyword research and on-page optimization to drive traffic to his website.

Regularly measuring and analyzing your content’s performance is vital as well.

By evaluating what works and what needs improvement, you can make data-driven decisions that lead to more effective content strategies and better returns on investment.

Adobe, for instance, uses analytics tools to track content performance across various channels, allowing them to refine their strategies effectively.

Now, let’s take a moment to analyze the impact of effective content marketing.

By adopting these best practices, you can significantly enhance your content marketing efforts.

Agencies that prioritize understanding their audience, developing clear strategies, and analyzing performance tend to achieve better engagement and conversion rates.

Focusing on quality and diversifying content formats helps businesses establish authority and trust within their niche.

A real-life example of successful content marketing is Red Bull.

They don’t just market their energy drinks; they’ve built an entire media empire.

Through engaging content like videos, articles, and events centered around extreme sports, Red Bull connects with its target audience on a lifestyle level, demonstrating the power of compelling content.

Think of content marketing as a conversation with your audience.

Just like any meaningful dialogue, you need to listen to their interests and respond thoughtfully.

The more you understand them and provide relevant responses, the stronger your relationship will be.

Content marketing thrives on engagement, just like a good conversation.

In conclusion, effective content marketing requires a strategic approach, a deep understanding of your audience, and a commitment to quality.

By implementing the best practices shared by leading agencies, you can create compelling content that drives engagement, builds trust, and ultimately contributes to your business growth.

Hello, my fellow storytellers and tech enthusiasts! Today, I’m thrilled to share some insights from a brilliant blog post I recently stumbled upon, authored by the talented Nadine Abou el Atta.

Nadine dives deep into the evolving landscape of content creation, especially in the age of artificial intelligence, and I couldn't resist sharing her valuable perspectives with you all.

Nadine opens with a classic marketing adage: you can choose fast, cheap, or good—pick two.

In our current digital climate, this saying rings truer than ever, particularly with the rise of AI-generated content.

It’s fascinating to think about how this technology is reshaping our industry, and Nadine has made it her mission to identify AI-generated posts and blogs, honing her skills in this unofficial yet intriguing pursuit.

So, how does she do it? Nadine looks for generic text that could easily fit into various industries with just a few tweaks.

She also pays attention to vague advice peppered with common phrases.

And let’s be honest, we humans can fall into the same traps, can’t we? This brings us to the heart of her discussion, where she shares the advice she’s offered to clients and the incredible team behind The Business Storyteller over the past week.

First up, Nadine emphasizes the importance of avoiding negative language.

She illustrates this with two contrasting statements.

One boasts, “We spot inefficiencies in your operations,” while the other says, “We help you optimize your process.

” The difference is striking! The first statement comes off as arrogant, while the second acknowledges the client’s strengths and positions the service as a supportive partner in their journey.

Next, she urges us to be specific.

Vague content is a red flag for audiences, signaling inexperience.

Nadine presents two hypothetical consulting companies.

The first offers broad, generic advice, while the second clearly outlines its focus on leveraging existing resources and conducting detailed audits.

Which company would you choose to work with? The answer is clear—specificity builds trust and credibility.

Nadine also encourages us not to shy away from defining a narrow target audience.

While it may be tempting to cast a wide net, she argues that you’ll achieve far better results by directly addressing your ideal clients.

She shares her experience with two clients, one of whom embraced this strategy and saw success, while the other struggled.

By refining their messaging to target specific sectors, like healthcare providers facing profit erosion or mid-sized companies in the Gulf Cooperation Council, they significantly improved their conversion rates.

Another critical point Nadine makes is the necessity of including your methodology.

For services that are intangible, such as consulting or coaching, it’s vital to clearly communicate your process.

Don’t wait for clients to ask; showcase your approach on your website and social media.

This transparency builds confidence and sets you apart from competitors.

Now, let’s talk visuals.

Nadine passionately argues against the use of generic images, like dollar signs or graphs.

Instead, she advocates for featuring real people—your team, your clients, and your community.

Authentic images resonate far more than stock photos.

When potential clients see relatable faces, it creates a connection that generic visuals simply can’t achieve.

Nadine also highlights the importance of compelling headlines and email subjects.

She points out that your audience is more likely to engage with content that sparks curiosity.

For instance, a title like “How Company XYZ Revolutionized the Agri Tech Industry in Three Steps” is far more enticing than a bland statement.

She shares three tips to enhance your headlines: include a number, use strong verbs, and frame it as a question to tap into the reader’s natural curiosity.

Finally, Nadine stresses that if you’re in the B2B space, having a website is non-negotiable.

Whether it’s a simple one-page site or a comprehensive corporate platform, your online presence is crucial for attracting business decision-makers.

She advises including specific services, social proof, and a clear answer to the question, “Why should they choose you?” If you’re looking to refine your content marketing strategy or enhance your online presence, I encourage you to reach out to Nadine or schedule a call.

Her insights are invaluable, and I believe they can help elevate your storytelling game to new heights.

So, let’s embrace these lessons and continue to transform our content into engaging storytelling experiences that captivate our audiences.

Until next time, keep innovating and sharing your stories!

Hey guys, and welcome to AI Fomo.

I'm young A. Instein, your go-to guy for AI.

Today, I want to dive into the fascinating ElevenLabs, a groundbreaking software company that's making waves in the realm of natural-sounding speech synthesis.

Founded in two thousand twenty-two by Piotr Dąbkowski, a former machine learning engineer at Google, and Mateusz Staniszewski, who previously worked as a deployment strategist at Palantir, ElevenLabs has quickly emerged as a significant player in the booming AI landscape.

The inspiration behind ElevenLabs stems from the founders' childhood experiences in Poland, where they noticed the shortcomings of dubbed American films.

This observation sparked their vision to create a solution that could transform voice synthesis and dubbing technologies forever.

Now, let’s talk about how ElevenLabs has evolved and secured funding.

Their journey began with a thoughtful exploration of various funding avenues, including potential partnerships with startup accelerators.

In January of twenty twenty-three, they successfully raised two million dollars in a pre-seed funding round, primarily led by Credo Ventures, with support from Concept Ventures.

Their focus on AI voice intelligence, a relatively new field in Europe, played a pivotal role in attracting investors.

The company’s rapid growth and innovative technology soon caught the eye of major players in the tech industry.

By June of twenty twenty-three, ElevenLabs raised an impressive nineteen million dollars in a Series A funding round, bringing their valuation to around one hundred million dollars.

This remarkable achievement occurred despite the fact that they had no physical office and only fifteen employees at that time.

The funding round was co-led by the venture capital firm Andreessen Horowitz, along with former GitHub CEO Nat Friedman and entrepreneur Daniel Gross.

Notable individuals like SV Angel, Mike Krieger, co-founder of Instagram, Brendan Iribe, co-founder of Oculus, Mustafa Suleyman, co-founder of DeepMind, and Tim O'Reilly, founder of O'Reilly Media, also participated.

The momentum didn’t stop there.

On January twenty-second, twenty twenty-four, ElevenLabs secured an additional eighty million dollars in Series B funding, skyrocketing their valuation to an impressive one point one billion dollars, officially making them a unicorn in the AI industry.

This funding round was again led by Andreessen Horowitz, Friedman, Gross, and Sequoia Capital.

Now, let’s explore ElevenLabs' flagship product, which is their browser-based, AI-assisted text-to-speech software known as Speech Synthesis.

This innovative tool can generate lifelike speech by synthesizing vocal emotion and intonation.

The models are trained to understand the contextual nuances of text, allowing the system to adjust intonation and pacing accordingly.

This advanced technology can detect emotions like anger, sadness, happiness, or alarm, resulting in speech that sounds more realistic and human-like.

The product lineup has expanded significantly and includes several key features.

First, there’s the Voice Library, which offers a collection of pre-designed voice profiles for users to choose from, boasting over one thousand community-created voices.

Then we have VoiceLab, a tool that enables users to clone voices from just a few short audio snippets or even create entirely new synthetic voices.

In June of twenty twenty-three, they released the AI Speech Classifier, designed to determine if an uploaded audio sample comes from ElevenLabs' proprietary AI technology.

By September of twenty twenty-three, they launched Projects, a tool that allows users to create long-form spoken content like audiobooks and dialogue segments with contextually aware synthetic or custom voices.

In August of twenty twenty-three, ElevenLabs expanded its voice generation capabilities to twenty-eight languages, utilizing an in-house AI model for automatic language detection.

And just recently, in October of twenty twenty-three, they introduced AI Dubbing, a tool that can translate speech into more than twenty languages while preserving the speaker's original voice, emotions, and intonation.

ElevenLabs is also committed to ensuring the safe and responsible use of its technology.

They’ve implemented various safeguards, including automated and human moderation systems, traceability features, and collaboration with law enforcement when necessary.

As ElevenLabs continues to innovate and expand its product offerings, they are firmly establishing themselves as leaders in the AI voice technology market.

Their rapid growth, substantial funding, and cutting-edge products set the stage for ongoing success and further advancements in the field of AI-powered speech synthesis.

So, as we navigate this exciting landscape, remember to stay curious and keep on learning how AI evolves in this crazy time we’re living in.

Let’s push things forward together!

Hello everyone! I’m Hailey, your Chief Storyteller here at Summurai, and today I want to share an inspiring case study I just found at the Fido alliance blog, about a company that’s truly embracing the future of technology—Wedding Park.

Founded in two thousand four, Wedding Park has dedicated itself to the philosophy of making marriage happier.

As they celebrate their twentieth anniversary in two thousand twenty-four, they’ve evolved from a wedding review site into a multifaceted business that combines wedding services with cutting-edge digital technology.

Now, let’s dive into the challenges they faced.

Wedding Park was grappling with the need to enhance the security of their internal cloud services while managing the complexities of password management.

To tackle these issues, they decided to implement an ID management service that would streamline access through a single sign-on feature.

The push for this transformation came when Salesforce, a key tool for their customer management and operational systems, mandated multi-factor authentication.

They realized that if they only applied this to Salesforce while leaving other services vulnerable to password-only access, it would not only hinder user experience but also complicate IT management.

In February two thousand twenty, Wedding Park made a bold decision to adopt a zero-trust security policy, extending multi-factor authentication across all their cloud services.

They explored various authentication methods, including one-time passwords and biometric solutions, but ultimately chose passwordless authentication using FIDO technology.

This choice was driven by its unique ability to enhance both security and user convenience.

To implement this system, they needed devices equipped with FIDO-compatible biometric authentication.

Fortunately, most of their employees were already using devices that supported this technology, thanks to Windows Hello and Touch ID.

For those who weren’t, external authenticators were provided to ensure everyone could participate in this seamless transition.

The rollout began in January two thousand twenty-two, with a phased approach across departments.

From February to March, the IT management team worked closely with each department, explaining the purpose and benefits of the new system.

This careful communication helped to foster understanding and support throughout the organization.

By starting with the development department, which had a strong grasp of IT, they were able to gather valuable feedback and refine their processes.

Thanks to the diligent follow-up from the IT team, who prepared materials and monitored progress, the company successfully implemented the system within the targeted timeframe.

The results were remarkable.

Login errors due to password mistakes, which had previously occurred around two hundred times a month, were reduced to zero.

Employees praised the new system for its convenience, eliminating the frustrations of forgotten passwords and typing errors.

Additionally, the number of password reset requests plummeted, freeing up valuable time for administrators.

The passwordless authentication system has been running smoothly, with enhanced security measures in place.

Looking ahead, Wedding Park envisions linking all their cloud services to CloudGate UNO, allowing for centralized management of authentication and other services.

I had the pleasure of speaking with Akira Nishi, the General Manager of the Corporate IT Office, about this transformative journey.

He shared some insightful thoughts on the transition.

He acknowledged that many organizations worry about the potential for widespread login failures when changing authentication methods.

However, by holding informative meetings and refining their materials, Wedding Park was able to minimize confusion and anxiety among employees.

Once the use of passkeys became standard, they noticed a significant expansion in the scope of their security measures.

So, there you have it! Wedding Park’s journey is a fantastic example of how embracing innovative technology can lead to enhanced security and improved user experiences.

As we continue to explore the future of brand storytelling and content strategy, let’s remember the power of technology to transform our businesses for the better.

Thank you for joining me today, and I can’t wait to share more insights with you soon!

Hello everyone! I’m Hailey, your Chief Storyteller here at Summurai, and today I want to dive into a topic that’s buzzing in the tech world: the impact of artificial intelligence on search engines and marketing.

Now, let’s start with a thought-provoking question: Is AI signaling the end of search engines as we know them? Pieter Janssens, the CEO of the blended agency iO, certainly thinks so.

He emphasizes that AI is not just a technological advancement; it’s a game changer for marketing and communication.

With a team of over two thousand employees across twelve campuses in Europe, iO is dedicated to helping brands like Efteling and Brussels Airport grow.

Janssens believes that AI will significantly influence this growth trajectory.

So, how is AI reshaping search engine marketing? Well, search engines have traditionally been a major source of traffic for businesses, but that’s changing.

Tools like ChatGPT are already providing answers directly, meaning users don’t need to click through to websites for information anymore.

Google and Bing are also leveraging AI to deliver answers right within the search results.

This shift could lead to a substantial drop in website traffic from search engines, marking a significant change in how we navigate online.

Moreover, the landscape of search is evolving.

Younger generations, particularly Gen Z, are increasingly turning to platforms like TikTok and Instagram for their search needs.

In fact, over fifty percent of young people prefer searching on TikTok rather than Google.

This shift indicates a move away from traditional text-based search results towards more visual and interactive forms of information.

Now, you might be wondering, are businesses ready for these seismic changes? Janssens has noticed that many of his clients are grappling with this very question.

Just last week, he met with a major telecom provider that is anxious about how to adapt their media strategy in light of Google’s evolving landscape.

They rely heavily on organic traffic and are concerned about how to prepare for a potential decline in inbound traffic.

This is a common worry among various companies as the dominance of search engines begins to wane.

So, what can companies do to navigate the impact of AI and the changes in search engine marketing? It’s crucial for brands to rethink their strategies.

They need to move away from relying solely on search engines for traffic and start focusing on creating more owned media.

This means utilizing their own data to drive traffic to their channels.

Understanding customer touchpoints is essential to uncovering missed opportunities.

Simply allocating budgets to platforms like Google and Meta won’t suffice in this increasingly fragmented landscape.

If inbound traffic from search engines diminishes, businesses could face serious challenges.

Now, let’s talk about how AI is already influencing the marketing and communications industry.

One of the most exciting developments is the ability to create personalized content at scale.

While hyper-personalization has been a buzzword for years, it’s finally becoming a reality thanks to AI.

Marketers can now automate the creation of personalized emails and ads tailored to individual user behaviors and interests.

This not only boosts efficiency but also enhances the effectiveness of campaigns.

As we look to the future, I believe marketers will embrace this shift.

The profession is diversifying, and it’s no longer just about crafting the perfect Google ad campaign.

Brands need to innovate and engage more than ever before, and that’s an exciting opportunity for growth.

So, how can companies prepare for this AI-driven future? The key is to start experimenting now.

At iO, we encourage our clients to explore various AI applications, from implementing chatbots for customer service to launching data-driven marketing campaigns.

The goal is to learn and iterate.

By starting early, companies can gain valuable insights into what works and what doesn’t, ultimately paving the way for successful AI integration.

However, there are challenges ahead.

The biggest hurdle is changing the mindset around AI.

Companies must view AI not just as a tool, but as a core component of their business strategy.

This requires investment in training and technology.

But with these challenges come opportunities.

AI can provide deeper insights into customer behavior, optimize marketing efforts, and enhance operational efficiency.

For instance, predictive analytics can help businesses anticipate market trends and customer needs, leading to improved satisfaction and better results.

At iO, we’re actively using AI to enhance efficiency and customer service.

We’re exploring ways to transform help pages into interactive channels, like chatbots, and looking at predictive behaviors to manage resources effectively.

The question we constantly ask ourselves is how we can automate creative processes to save time and resources.

As we wrap up, I want to leave you with a final tip for successfully and responsibly using AI.

While enthusiasm is fantastic, naïve enthusiasm can lead to pitfalls.

Many organizations are using AI tools without fully understanding the implications, especially regarding sensitive information.

My advice? Hire experts who are experienced in AI experimentation.

At iO, we create secure environments for our clients to safely explore AI with their data. 

We’ve gathered a wealth of experience across various

So, what's going on in the Sales and Marketing Presentations industry?

Hello everyone! I’m Hailey, your Chief Storyteller here at StoryDoc, and today I’m thrilled to dive into some fascinating insights about sales and marketing presentations that can truly elevate your game.

Let’s face it, there’s no selling without a compelling presentation.

Regardless of your business model or niche, at some point, you’ll need to share your materials for your customers to review.

While there’s no shortage of “best practice” articles out there, many lack the real-life data and hard numbers that can guide us effectively.

That’s where we come in! Our data analytics team has meticulously examined over one hundred thousand sessions of Storydoc business presentations to uncover what truly makes the most successful decks stand out.

First up, did you know that people who bounce from a sales deck typically do so within the first fifteen seconds? Yes, first impressions are everything! In that brief window, a viewer can only grasp a couple of sentences and perhaps one visual.

This highlights the importance of your opening catchphrase and the design of the initial slides.

If there’s one area to test rigorously, it’s this.

Now, let’s talk about the first three slides.

They are absolutely crucial.

A staggering eighty percent of readers who engage with these slides will continue to read the entire deck.

So, how do you keep them hooked? Consider adding a second engaging element on the third slide—something eye-catching, like an impressive statistic or a compelling problem statement.

This can transform casual viewers into engaged readers.

A recent report revealed that only twenty-nine percent of B2B buyers are fully engaged, while sixty percent are indifferent.

By incorporating that captivating hook early on, you can significantly shift these numbers in your favor.

Speaking of engagement, let’s not overlook the rise of mobile.

A third of all decks are opened on mobile devices.

If your presentation isn’t optimized for mobile viewing, you could be losing one in three prospects.

Ensure your pages are mobile-responsive, avoid tiny fonts, and steer clear of PDFs that don’t adjust well to smaller screens.

Interestingly, the likelihood of mobile views increases as you move up the sales funnel.

For instance, nearly half of initial outreach decks are viewed on mobile, compared to just nineteen percent of business proposals.

Now, while mobile reading time is slightly shorter—by about twenty-one percent—it’s still substantial enough for prospects to delve into the details and make informed decisions.

Here’s a critical takeaway: the first forty-eight hours after sending your deck are make-or-break.

If your prospect hasn’t opened it within that timeframe, the chance of them reading it drops below twenty percent.

This underscores the importance of follow-ups! A study found that eighty percent of sales require five follow-ups, yet nearly half of salespeople give up after just one.

Remember, following up isn’t pestering; it’s about providing value and keeping the conversation alive.

Let’s talk personalization.

It’s the most significant predictor of success.

When was the last time you responded to a generic “Dear User” email? Exactly! Prospects want to feel special.

Our analysis showed that decks with personalized notes saw a sixty-eight percent increase in full reads compared to generic presentations.

Plus, personalized content led to a forty-one percent increase in average reading time and was shared internally two-point-three times more often.

This is vital because, according to research, there are typically six to ten people involved in a B2B buying decision.

Personalizing your decks is a surefire way to reach those key decision-makers.

Next, let’s discuss clarity in your next steps.

If a reader enjoys your deck and is interested in your product, the last thing you want is for them to be unsure of what to do next.

Presentations that clearly outline a singular next step have a conversion rate that’s twenty-seven percent higher than those that simply end with a generic “thank you.

” Engagement can also be boosted by allowing readers to interact with your presentation.

Decks with interactive elements are scrolled to the bottom forty-one percent more often and have a twenty-one percent longer average reading time.

This interactivity creates active engagement, allowing customers to feel in control of the content they’re consuming.

And let’s not forget about the power of video.

Presentations that include a video on their cover slide see a thirty-two percent increase in viewer interaction compared to those with static backgrounds.

Moreover, decks with any embedded video enjoy a thirty-seven percent longer average reading time and a seventeen percent increase in click-through rates for calls to action.

When it comes to actual sales, data shows that including a video makes customers eighty-five percent more likely to purchase your product or service.

Isn’t that incredible? Lastly, consider adding information about the average reading time at the top of your deck.

This simple addition can reduce your bounce rate by twenty-four percent.

Just three words can encourage a quarter more people to start reading! That’s a wrap on our findings for today! If you found this

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some insights from a recent blog that truly resonated with me.

The author, Julia Rey from RaizUp, dives deep into the future of inclusive guest experiences and innovative hotel design, and I couldn’t wait to bring his ideas to you.

At the latest Independent Hotel Show in London, Julia highlights a panel moderated by the insightful Rita Varga, who is the CEO of a prominent hospitality group.

Rita was joined by industry leaders Nuala O'Sullivan, Becki Arthur, Tanja Furby, and Ana Costa, each bringing their unique perspectives to the conversation.

What struck me most was the consensus that creating welcoming environments for all guests, including those with hidden disabilities, is not merely a regulatory obligation but a significant opportunity for growth in the hospitality sector.

One of the standout themes from the panel was the concept of organic inclusivity.

Nuala, an expert in inclusive and accessible design, emphasized the importance of integrating accessibility into hotel design processes from the very beginning.

She pointed out that accessible rooms often feature better layouts, enhancing comfort for all guests.

This is a celebration of thoughtful design rather than a marginalization of those with specific needs.

Tanja, who serves as the Director of Hotel Openings and Transitions at Yotel, shared her personal journey as someone living with a disability.

She passionately discussed how technology can bridge gaps for disabled guests.

Small adjustments, like optimizing room layouts or incorporating advanced assistive technology, can create a world of difference.

However, she also noted the frustratingly slow pace of tech adoption in this area, often due to a lack of financial incentives.

This is a call to action for all of us in the industry to advocate for change.

The discussion then shifted to the delicate balance between personalization and privacy in guest experiences.

Becki Arthur from the Dorchester Collection shed light on how luxury hotels are increasingly leveraging sophisticated customer relationship management systems to collect and analyze guest data.

This ensures that every interaction, from booking to check-out, is tailored to individual preferences.

Ana Costa from Queensway Group raised an essential point about the need to respect privacy while personalizing experiences.

As hotels use data to enhance guest interactions, we must also consider inclusivity in guest profiling systems.

For instance, even a self-check-in kiosk can be designed with inclusivity in mind, ensuring that technology serves all guests effectively.

With hidden disabilities becoming a focal point in hospitality, technology is not just a convenience; it’s a vital tool for creating seamless and inclusive experiences that anticipate the needs of every guest.

Another critical topic discussed was the EU Accessibility Act.

While some hoteliers may view it as just another compliance requirement, the panelists, including Rita, see it as a proactive opportunity.

The Act extends beyond physical spaces; it encompasses the entire guest experience, from the booking process to post-stay communication.

By embracing these regulations, hotels can position themselves as leaders in accessibility, catering to a growing demographic of travelers with diverse needs.

An often-overlooked aspect of guest experience is how it intersects with the generational diversity within the workforce.

The panel highlighted that there are currently five different generations working in hospitality, each with unique expectations and service approaches.

Accommodating these generational differences is crucial not only for internal operations but also for crafting a guest experience that resonates across demographics.

As the panel wrapped up, the focus shifted to actionable steps hotels can take to enhance inclusivity.

Whether through the thoughtful use of data, integrating accessibility features into design, or adapting to upcoming EU regulations, the message was clear: inclusivity is not just a checkbox.

It’s an ongoing journey that can elevate the guest experience, foster brand loyalty, and ultimately drive business success.

So, my fellow tech enthusiasts and storytellers, let’s take these insights to heart.

The future of hospitality is not just about luxury; it’s about creating spaces that welcome everyone.

Let’s champion inclusivity and innovation in our storytelling and strategies, ensuring that every guest feels valued and at home.

Thank you for joining me today, and I can’t wait to hear your thoughts on this vital topic!

Hey everyone, it’s Hailey here, your Cyber storyteller at Black Point. Today I want to dive into a topic that’s been making waves in the tech world: the Hunters International ransomware.

This threat first came to light in October of twenty twenty-three, and it’s operating under a model known as Ransomware as a Service.

While the exact payment structure for affiliates remains a bit of a mystery, it’s likely similar to other operations in this space, typically featuring an eighty-twenty split.

What’s particularly alarming about Hunters International is its use of a double extortion method.

This means they not only encrypt the victim's data but also steal sensitive information and threaten to leak it on a data leak site if the ransom isn’t paid.

The group primarily targets the industrial sector, with a strong focus on victims based in the United States and North America.

Now, let’s talk about the technical side of things.

Hunters International is believed to be related to the former Hive ransomware operation, with researchers noting at least a sixty percent overlap in code.

However, the operators of Hunters International have claimed that they are not a rebrand of Hive but rather purchased the code from them.

This is a fascinating twist in the ever-evolving landscape of cyber threats.

When it comes to encryption, Hunters International uses a combination of ChaCha20-poly1305 and RSA OAEP.

Interestingly, they don’t always encrypt a victim’s environment; sometimes, they choose to exfiltrate data and extort instead.

It’s still unclear what factors influence their decision to encrypt or not.

This group targets both Windows and Linux environments, adding a dot LOCKED or dot lock extension to any encrypted files.

Once they gain initial access, they go to work by attempting to kill processes and services, executing commands to delete backups, and disabling recovery mechanisms.

They then scour local and mapped drives, as well as shared drives on the network, using specific APIs to encrypt any files they find.

In February of twenty twenty-four, security researchers discovered that the domain “huntersinternational.

org” had been active from two thousand seventeen to two thousand twenty-one before being deactivated.

The threat actors reactivated this domain in January of twenty twenty-four to launch their data leak site.

They registered the domain under a fake identity, “Mihail Kolesnikov,” a name that has popped up before in connection with other ransomware phishing domains.

Additionally, in twenty twenty-four, researchers from Quorum Cyber identified a custom backdoor associated with Hunters International called SharpRhino.

This backdoor was cleverly disguised as a legitimate tool known as AngryIP and came with a valid code certificate.

SharpRhino is packed as an NSIS executable, showcasing the sophistication of these cybercriminals.

As we navigate this complex landscape of cybersecurity, it’s crucial to stay informed and vigilant.

The threats are evolving, and so must our strategies to combat them.

Thanks for tuning in, and let’s help the people in our teams go on with their jobs like there are no threats in the world!

Hello, my amazing community! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some insights from a thought-provoking blog I recently stumbled upon, authored by none other than BowTied Bull.

His piece, titled "Are You Beating Inflation?" dives deep into the current economic landscape and offers a fresh perspective on how we can navigate these turbulent waters.

BowTied Bull opens with a stark reality check.

Following President Powell's announcement that inflation is merely transitory, many of us are beginning to understand that this is our new normal.

With fiscal deficits soaring past thirty-five trillion dollars and interest rates hovering around five percent, the only way to sustain this system seems to be through the continuous printing of money.

While it’s possible that rates could drop to zero, leading to what some might call “free money,” this would essentially mean creating money through cheap debt—a precarious situation, to say the least.

As BowTied Bull elaborates, we need to redefine what it means to beat inflation.

With prices rising and wages failing to keep pace, it’s crucial to focus on inflation-adjusted returns.

If you’ve invested in a basket of assets that have appreciated by fifty percent, but everything you buy has also increased by the same amount, you’re merely treading water.

The traditional portfolio theory of sixty percent stocks and forty percent bonds may no longer hold the same relevance.

Instead, we should be asking ourselves what we want our assets to achieve.

Do we want them to keep up with food inflation, housing costs, or energy prices? This shift in perspective is vital as we move into twenty twenty-four.

BowTied Bull also challenges the notion of income taxation.

He argues that taxing income is largely ineffective.

While many might consider someone earning one million dollars a year to be wealthy, the reality is that after taxes—especially in high-tax states like New York or California—they’re left with around five hundred thousand dollars.

In contrast, to be part of America’s top one percent, the benchmark is significantly higher, with the average wealth of this elite group sitting at thirty-three point four million dollars in twenty twenty-three.

This disparity highlights how asset owners can leverage their wealth to generate returns without the same tax burdens that wage earners face.

The crux of BowTied Bull’s argument is the necessity of generating assets to truly beat inflation.

If you’re not building a WiFi business or investing heavily over the long term, you risk being slowly consumed by inflation.

He suggests looking at a ten-year time frame to gauge real inflation numbers, which reveals staggering increases in costs—shelter up thirty-five percent, energy up twenty-two percent, and food up forty-five percent.

With the ten-year bond yielding around four point twenty-seven percent, the post-tax return is only about thirty-three point seven percent.

This means that traditional investments may not keep pace with the rising costs of living.

BowTied Bull emphasizes the importance of reconstructing our financial strategies.

If you own bonds yielding five percent, that’s fine, but don’t expect them to keep up with the soaring costs of luxury homes, medical expenses, or education.

He encourages us to think critically about our financial needs—what funds are necessary for emergencies, what’s required for energy and utilities, and any additional cash needed for business ventures.

As we look to the future, BowTied Bull asserts that investing in technology is no longer optional; it’s essential.

The past decade has shown us that betting against innovation is a fool’s errand.

With the rise of virtual and augmented reality, self-driving cars, and automated services, tech exposure is a must-have in our portfolios.

For those looking to beat inflation over the long term without enduring significant market volatility, BowTied Bull suggests considering the S&P 500.

This index not only benefits from technological advancements but also provides exposure to essential consumer goods, gradually grinding upward over time.

He also touches on the evolving landscape of cryptocurrency, likening it to digital gold.

While traditional gold has its place, the new generation is increasingly interested in crypto assets.

As wealth is passed down from boomers, we can expect a significant shift toward digital currencies.

In conclusion, BowTied Bull’s insights remind us that to truly beat inflation, we must be proactive in building and managing our assets.

Whether through investing in technology, real estate, or innovative financial solutions, the key is to take action.

So, my friends, let’s embrace this journey together.

As we navigate these economic challenges, remember that knowledge is power, and with the right strategies, we can all thrive in this new landscape.

Until next time, keep innovating and storytelling!

Hello everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I want to dive into a topic that’s been on my mind a lot lately: Vulnerability Management.

Now, I know what you might be thinking—why is this important? Well, let me tell you, it’s a reflection of some of the bigger issues we face in the world of cybersecurity, and I’ve got some insights to share that might just change the way you think about it.

You see, I’ve spent a significant amount of time in this space, including running a Vulnerability Management program for Robinhood.

One of the most common questions I get is, “Why is it so hard?” or “Why haven’t we solved this yet?” I think I have an answer, and it’s going to connect to a lot of different areas, including the exciting realm of AI.

So, buckle up! At its core, Vulnerability Management revolves around three main components: finding vulnerabilities, prioritizing them, and fixing them.

While there are other aspects to consider, these three are the pillars.

Now, here’s the kicker—finding vulnerabilities isn’t the issue.

I’ve yet to meet a security team or a customer who said, “We’ve fixed everything! We just need more vulnerabilities.” That’s never happened.

Yet, solution providers keep boasting about how many issues they can find.

Next up is prioritization.

As an industry, we’ve made some strides here, but it’s only been a partial win.

We’ve focused on learning as much as we can about each vulnerability and whether it’s being actively exploited.

That’s all well and good, but we often overlook the most crucial part: how relevant that issue is to the specific company.

We try to tackle this with static lists of technologies or other methods, but we still lack clarity on how many servers are affected, where the vulnerabilities exist, who owns the applications, and how those teams manage changes in code.

And let’s not forget that team dynamics are constantly shifting.

People leave, new hires come in, and organizational structures change.

This fluidity makes it incredibly challenging to pinpoint who is responsible for fixing these vulnerabilities.

I remember being at the forefront during the log4j incident, and it was a chaotic scene.

The same questions kept surfacing: Where are all the instances of the issue? Is it a server, a container, or a pod? Who owns it? Are they still around? And the list goes on.

The real challenge isn’t just about finding vulnerabilities; it’s about knowing exactly where they are, in what software, in what configuration, and getting that information to the right person in a way that fits their workflow.

Now, here’s the good news: there’s a solution on the horizon, and it’s being driven by advancements in AI.

The key to overcoming these challenges lies in context—continuous, updated context.

Imagine always knowing the state of everything that matters to IT and the business as a whole.

This includes understanding the people involved, their organizational structure, the software they use, how it’s deployed, and which teams are responsible for what.

There are already software solutions that do this quite well for cloud environments, but we need to extend this capability to traditional server environments, networks, applications, and all the other elements that make up a functioning business.

This is where AI platforms come into play.

They can utilize AI agents to continuously crawl, scrape, parse, and organize all this information into a cohesive and queryable state.

This state of context is what will transform Vulnerability Management from a daunting task into a seamless part of our operations.

And it won’t just stop there; this context will enhance project management, communication, planning, and strategy across the board.

So, to sum it all up, our struggle with Vulnerability Management isn’t about finding vulnerabilities; it’s about understanding what matters and how to fix those issues effectively.

We need to know the state of our organization at a deep level, which has been a challenge until now.

But with continuous monitoring and contextualization through AI, we’re on the brink of a breakthrough.

I’m genuinely excited about the progress I’m seeing from companies that are focusing on this remediation context problem.

Just the other day, I shared these insights with a friend who recently joined Dazz, and he was thrilled because their approach aligns perfectly with what I’ve been discussing.

There’s hope on the horizon, and I can’t wait to see how these innovations will reshape our approach to Vulnerability Management and beyond.

Thank you for joining me today, and let’s keep pushing the boundaries of what’s possible in tech and storytelling!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m excited to share some insights from a thought-provoking blog post I recently came across, authored by the talented team at Hack The Box.

They dive deep into a topic that’s not just timely but crucial for our democratic processes: election security.

In their blog, the Hack The Box team presents a compelling narrative about the importance of safeguarding our elections from various cyber threats.

They emphasize that realistic workforce exercises are essential for implementing predictive defensive operations.

This approach not only raises the stakes for adversaries but also fortifies our vital infrastructures against potential attacks.

As we approach what has been dubbed the Ultimate Election Year, with over a billion ballots already cast globally, the stakes have never been higher.

The Hack The Box team highlights that election security has become a focal point in security discussions, especially following events like Black Hat USA 2024.

They remind us that the integrity of democracy is at risk, and it’s imperative for both private and public sector leaders to identify and counteract the techniques that adversaries are weaponizing.

One of the most alarming aspects they discuss is the rise of misinformation and disinformation.

The blog points out that as we navigate this election year, the complexity of narrative attacks has surged.

With the accessibility of generative AI technologies, these attacks can manipulate public opinion and undermine trust in the electoral process.

Hack The Box stresses that it’s not just the responsibility of leaders and media to combat fake news; organizations must also expand their threat intelligence programs and incorporate narrative attacks into their incident response plans.

The blog also sheds light on the growing threat of deepfakes.

We’ve all seen the viral videos that misrepresent public figures, and the Hack The Box team underscores how these fabricated contents can have immediate and damaging consequences.

They suggest establishing a human risk management framework and enhancing social engineering training to combat this sophisticated threat.

Moreover, the blog delves into the complexities introduced by supply chain attacks.

With a staggering sixty-one percent of organizations lacking visibility across operational technology networks, detecting and responding to threats becomes a monumental challenge.

The Hack The Box team emphasizes the need for organizations to ensure business continuity and secure critical systems that support our elections.

Nation-state attacks are another critical concern highlighted in the blog.

Geopolitical tensions can lead to cyber espionage and direct attacks on campaigns, making it essential for security leaders to run regular workforce exercises focused on these threats.

The Hack The Box team encourages organizations to operationalize their cyber teams’ intelligence on tactics, techniques, and procedures used by these state-sponsored actors.

To address these multifaceted threats, Hack The Box introduced Operation Shield Wall, a realistic cyber attack simulation that immerses cyber teams in interconnected scenarios.

This innovative approach not only enhances engagement but also equips teams with the skills needed to counter real-world tactics.

The results speak for themselves: over two hundred cyber professionals participated, with a remarkable thirty-four percent increase in defensive lab engagement.

The blog also introduces Crisis Control, a new crisis readiness solution designed to enhance organizational cyber performance.

This initiative aims to stress-test processes and procedures through live-fire adversary injects, ensuring that organizations are well-prepared to respond to high-stakes cyber incidents.

In conclusion, the Hack The Box team has provided us with a comprehensive overview of the current landscape of election security.

Their insights remind us that as we approach critical elections, collaboration across departments—from tech teams to the boardroom—is essential.

By fostering a culture of preparedness and resilience, we can better protect the backbone of our democracy.

If you’re interested in enhancing your organization’s cyber readiness, I encourage you to explore the resources offered by Hack The Box.

Together, we can build a safer digital environment for our elections and beyond.

Thank you for tuning in, and let’s continue to champion the future of brand storytelling and content strategy in the tech world!

Hey everyone, it’s Hailey here, your Chief Storyteller at Samurai! Today, I want to dive into some exciting insights about Learning and Development trends that can truly transform how we think about training and education in our organizations.

As we step into a new year, it’s the perfect time to reflect on our practices and explore innovative approaches that can elevate both our people and our businesses.

Let’s take a moment to look back at some of the most impactful articles from the past year.

I believe these pieces can spark fresh ideas for you to implement in your own strategies.

First up, we have a fascinating exploration of how customer experience principles can enhance the learner experience.

It’s intriguing to see the parallels between marketing and training.

By understanding what makes a satisfying customer experience, we can create equally effective learning environments.

Next, I came across some practical tips for improving the learner experience.

It’s essential to remember that what seems straightforward to a designer might be complicated for the learner.

In our digital age, we need to step into the learner's shoes, identify potential irritants, and work to eliminate them.

Then, there’s the question of whether micro-learning is the future of training.

This article highlights how shorter, repeated learning bursts can lead to better retention over time.

It’s all about creating impactful learning paths that resonate with our audience.

Another compelling read discusses the evolving landscape of workforce talent and organization.

With the rapid advancement of AI, augmented reality, and virtual reality, we must rethink how we approach learning.

The article emphasizes that while technology reshapes work, it also presents a challenge: how do we ensure that our skills keep pace with these changes? Speaking of skills, there’s an insightful piece on the automation of the workforce and the need for corporate Learning and Development organizations to adapt.

It’s crucial to explore new ways to foster lifelong learning by leveraging the strengths of educational institutions, corporate training, and learning communities.

We also need to consider the role of managers in this digital revolution.

As organizations evolve, so too must the way managers lead.

This article sheds light on how management is becoming more critical than ever, even as its nature transforms.

Now, let’s talk about exponential learning in large organizations.

The right mix of human interaction, curiosity, and a culture of achievement can significantly enhance learning opportunities.

When we share knowledge, we amplify learning across teams, breaking down silos and fostering collaboration.

I also want to highlight a thought-provoking extract from Yuval Noah Harari’s work, where he reflects on the uncertainties of the future.

While we can’t predict specific changes, we can be sure that change itself is the only constant we can rely on.

In an engaging interview with Chris Pirie from Microsoft, we learn about the disconnect between what learners want and what they truly need.

The demand for instant, customized learning experiences is growing, but real learning requires time and attention.

It’s a delicate balance we must navigate.

Lastly, I want to share insights on talent management in Japan.

Despite challenges like a low birth rate and work-life balance issues, there’s a strong belief that Japan is on the brink of transformation, focusing on growth and innovation in the coming decade.

As we wrap up, I’d love to hear your thoughts! What articles have inspired you recently? Share your recommendations in the comments below.

Let’s keep the conversation going and continue to elevate our learning and development practices together.

Thanks for tuning in, and I can’t wait to see what we all create this year!

Hello everyone! It’s Hailey here, your Chief Storyteller at Samurai, and today I’m diving into a topic that’s often overlooked but incredibly important in our digital lives—Grayware.

So, what exactly is grayware? Think of it as software that exists in a sort of gray area, sitting between legitimate applications and outright malicious software.

While it might not seem as dangerous as viruses or ransomware, grayware can still wreak havoc on your device's performance, compromise your privacy, and threaten your overall security.

Let’s break it down a bit.

Grayware is characterized by its ambiguous intent.

It’s not clearly malicious, but it’s often unwanted.

You might find it coming from less reputable sources, and it can disrupt your system by causing slowdowns or making unwanted changes.

Plus, there are privacy concerns, as grayware can collect data or track your online behavior without your consent.

And let’s not forget, it can consume excessive system resources, which is a real bummer for anyone trying to get work done.

Now, grayware comes in various forms, each with its own set of behaviors and risks.

There’s adware, which bombards you with unwanted advertisements.

Trackware monitors your activity and gathers system information.

Mobile adware targets your smartphones, often bundled with free apps.

Then we have browser hijackers that modify your browser settings without your permission, unwanted toolbars that clutter your browser, and even joke programs that cause harmless but annoying disruptions.

Some grayware can even connect you to premium-rate numbers or act as hack tools designed to bypass security measures.

You might be surprised to learn just how prevalent grayware is.

Reports indicate that hundreds of thousands of notifications are sent out daily about users encountering potentially unwanted applications.

A study on Google Play revealed that some grayware apps have been downloaded between one hundred thousand and five hundred thousand times! It’s a significant issue, especially when you consider that a study found nearly twenty-five percent of malware infections included unwanted programs like adware.

Now, let’s talk about the risks associated with grayware.

While it might not be as immediately threatening as malware, it can still lead to privacy violations through unauthorized data collection, slow down your devices, create security vulnerabilities, and even result in unexpected financial costs due to excessive data usage.

Plus, it can degrade your user experience with annoying pop-ups and unwanted changes to your device settings.

Some grayware can even install root certificates on your devices, making you vulnerable to serious cyberattacks.

A notable example is the Superfish incident, where an advertising injector created a root certificate that allowed it to intercept sensitive data, including banking details.

So, how can you identify grayware? Keep an eye out for unexplained system slowdowns, unfamiliar programs popping up, excessive pop-up ads, and any changes to your browser settings without your consent.

If you notice increased network activity or data usage, that’s another red flag.

Now, let’s discuss how to protect yourself against grayware.

It’s all about being cautious.

Stick to official app stores and trusted sources when downloading.

Read installation prompts carefully and watch for pre-checked boxes that might install unwanted software.

Using reputable antivirus and anti-malware programs is crucial, and don’t forget to keep your operating systems and applications updated.

Implementing ad and pop-up blockers can also help reduce your exposure.

And remember, it’s essential to stay informed about the latest grayware tactics and trends.

If you suspect you’ve been infected with grayware, here’s what you should do.

Start by reviewing and uninstalling any suspicious applications.

Remove questionable browser extensions and perform a full system scan with your security software.

Make sure all your software and operating systems are updated, and if necessary, reset your browser settings.

In some cases, you might even consider a system restore or using data recovery software to roll back to a pre-infection state.

Looking ahead, grayware is evolving alongside technology.

We’re seeing trends like AI-powered grayware, which is becoming more sophisticated and harder to detect.

There’s also a growing focus on targeting smart home devices and wearables, as well as an increase in social engineering tactics to spread grayware.

To wrap up, grayware may not be as overtly harmful as malware, but it’s a significant threat that we need to be aware of.

By understanding what grayware is, recognizing its signs, and taking proactive steps to protect ourselves, we can safeguard our digital environments.

Thanks for tuning in today! Stay curious, stay informed, and let’s keep our digital lives secure together!

Hello, everyone! It's Hailey here, your go-to tech entrepreneur and bootstrap mentor.

Today, I'm thrilled to dive into a fascinating topic that's reshaping the multifamily industry: the rise of Generation Z renters.

As this dynamic generation steps into the rental market, their unique preferences and behaviors are making waves, and I'm here to break it all down for you.

Let's start with some context.

Generation Z, which makes up about 21 percent of the U.S.

population—over 64 million people—is poised to significantly influence how multifamily properties are designed, marketed, and managed.

Many Gen Z adults are still living with their parents, choosing to delay moving out to save money and ensure financial stability.

A recent Credit Karma survey highlighted that nearly one-third of Gen Z adults aged 18 and older have postponed leaving the nest due to affordability concerns.

When they do decide to move out, a large portion of Gen Z opts for renting, driven by economic factors like high college debt, rising housing costs, and a competitive housing market.

These challenges make homeownership seem less attainable, leading many to view renting as a more practical short-term solution.

This cautious approach reflects the economic realities they face.

Now, let's talk about what Gen Z renters are looking for.

Affordability is key, with most spending under fifteen hundred dollars monthly on rent.

But it's not just about cost.

This generation has distinct preferences for amenities that align with their tech-savvy lifestyle.

High-speed internet is a must-have, as they spend an average of 6.

5 hours daily on their phones.

Parking is important, but there's also a growing interest in sustainable transportation options like bike storage and access to public transit.

Gen Z is all about smart home features, with 62 percent considering them important.

Think keyless entry, smart thermostats, and integrated home systems controlled by smartphones.

They also value high-tech communal areas, such as fitness centers and shared workspaces with robust Wi-Fi and charging stations.

Sustainability is another priority.

Gen Z renters are drawn to properties with green initiatives like energy-efficient appliances, recycling programs, and even electric vehicle charging stations.

They appreciate outdoor spaces that are both aesthetically pleasing and functional, like community gardens or areas for socializing and hosting events.

In terms of design, Gen Z favors modern, minimalist aesthetics with flexible layouts.

They want spaces that can easily adapt to various uses, whether it's work, relaxation, or social gatherings.

This adaptability marks a departure from the more fixed layouts preferred by older generations.

Technology integration is a defining characteristic of Gen Z renters.

They prefer online methods for rent payments and maintenance requests, reflecting their comfort with digital transactions.

Virtual and augmented reality are also influencing how they view and choose rental properties, with virtual tours offering a convenient way to explore options remotely.

AI and machine learning play a role in providing personalized experiences, offering customized property suggestions based on preferences and history.

And with the e-commerce boom, efficient package management systems like automated parcel lockers have become essential.

Educationally, Gen Z is the most educated generation yet, with many pursuing higher education in fields like engineering, sciences, business, health, and medicine.

Their approach to employment is characterized by frequent job changes in search of roles that align with their values and interests.

They value work-life balance and flexibility, preferring employers who offer remote work options and flexible hours.

These trends influence their housing choices, with a preference for flexible leasing options and homes that can double as efficient workspaces.

Access to co-working spaces within apartment communities is also desirable, as it supports their need for community interaction and professional networking.

Social media plays a significant role in Gen Z's housing decisions.

They rely heavily on these platforms for information, with 80 percent of their purchases influenced by social media.

This extends to their choice of rental properties, where they assess communities based on social media profiles and resident opinions.

For multifamily developers and property managers, catering to Gen Z renters means embracing flexibility, technology, and sustainability.

Design adaptable living spaces, offer variable leasing options, and integrate advanced technology into apartment living.

A robust social media presence is crucial for attracting and retaining Gen Z tenants.

By understanding and adapting to these preferences, multifamily professionals can effectively engage with this key demographic in the competitive rental market.

Thanks for tuning in, and as always, keep innovating and embracing the future!

Hello, fellow innovators and aspiring entrepreneurs! I'm Hailey Peters, your go-to guide for navigating the thrilling world of tech and business.

Today, I want to dive into some incredible insights shared by Mountain Warehouse and The White Company on preparing for those peak retail seasons.

Whether you're gearing up for Black Friday, the holiday rush, or any major retail event, preparation is your secret weapon for success.

Recently, these retail giants teamed up with Cegid in a webinar to discuss their strategies for peak planning, the pivotal role of technology, and the hurdles they face in our ever-evolving retail landscape.

Let's unpack some of their key takeaways.

First up, the seamless customer experience.

Debbie Kitchen from The White Company highlighted the importance of providing a consistent experience across all channels.

With 72 stores and a new one opening before Christmas, they focus on ensuring customers receive top-notch service, whether they're shopping online or in-store.

Jason Houghton from Mountain Warehouse, with 400 stores across 11 countries, echoed this sentiment.

He emphasized the need for brick-and-mortar stores to stand out by maintaining high standards and ensuring product availability.

If a product isn't in-store, they make it easy to get it from another location or delivered directly to the customer's home.

Now, let's talk tech.

Jack Newman from Cegid shared how their Retail Store Excellence platform is revolutionizing operations during peak times.

It's all about simplifying processes to save time and boost productivity.

From managing transactions to handling click-and-collect orders, technology is the backbone of their success.

Both Mountain Warehouse and The White Company have harnessed this platform to bring consistency and efficiency to their operations, especially during peak seasons.

Debbie Kitchen shared a game-changing example of how Cegid has transformed their visual merchandising process.

What used to take hours with photos flying around on WhatsApp is now seamless.

Their visual merchandising team is organized, and area managers can easily review guidelines and photos.

This streamlined communication not only boosts operational efficiency but also lifts team morale.

Instant feedback and recognition mean the world to their teams.

But, of course, peak seasons come with challenges.

Managing customer expectations during the ongoing cost-of-living crisis is a big one.

Retailers need to be reactive with offers, seasonal events, and inventory.

Efficient communication is crucial, especially when store teams are working with reduced payroll.

The White Company starts preparing for peak from January, focusing on early recruitment and training.

Their checklist functionality in Cegid Retail Store Excellence has been a game-changer, helping stores feel more organized and ready.

Mountain Warehouse adds a fun twist to keep morale high during peak seasons.

They've introduced engaging activities like the '12 Days of Christmas' challenges, where each day brings a different task or fun competition.

It keeps the team engaged and motivated, even during the busiest times.

Reflecting on past peak seasons, both Kitchen and Houghton emphasized the importance of improved communication and timing.

Cegid Retail Store Excellence provides the data they need to meet their goals, avoiding communication overload during busy periods.

Feedback from store teams is invaluable in refining their strategies.

Last year, Mountain Warehouse launched the Peak Hub, which was embraced by their store teams.

They've incorporated feedback to make it even better this year.

Empowering store teams is a key takeaway.

Exceptional customer experience starts with exceptional store associate experience.

Staff need to be fully engaged, well-trained, and have access to the information they need to represent the brand effectively.

Mountain Warehouse and The White Company have implemented various tools and strategies to support their staff, from e-learning modules on product knowledge to using Cegid’s platform for real-time communication and feedback.

As we navigate the complexities of peak seasons, the insights shared by Mountain Warehouse and The White Company offer valuable lessons.

Leveraging technology, focusing on seamless customer experiences, and empowering store teams are essential strategies for thriving in today’s retail environment.

With careful planning, continuous feedback, and the right tools, retailers can not only meet but exceed customer expectations during the busiest times of the year.

Remember, there's immense power in using platforms to their maximum potential.

It's all about consistency and supporting your teams to deliver their best.

If you missed the webinar, don't worry—you can catch the replay and dive deeper into these insights.

Until next time, keep innovating and pushing the boundaries of what's possible!