Meet Your New Storyteller

Hey everyone, it’s Hailey here, your Chief Storyteller at Samurai! Today, I want to dive into some important updates regarding the platform X and its new terms of service that are set to take effect on November fifteenth.

This change has sparked quite a conversation among users, and I think it’s crucial we unpack it together.

So, here’s the scoop.

When X rolled out its latest terms, users quickly noticed a significant shift.

Essentially, by submitting or posting content on the platform, you’re granting X a worldwide, non-exclusive, royalty-free license to make your content accessible to everyone.

This includes the right to analyze your content for various purposes, including training their machine learning and artificial intelligence models.

In simpler terms, if you continue using X, you’re agreeing that they can use your data to help train their AI.

Now, this has raised some eyebrows, especially among artists and creatives who are worried about their work being utilized to train AI systems that could potentially replace human creators in the future.

Many users have expressed concerns about their personal information being used in this way, with some even starting to delete photos of themselves from their feeds.

It’s a real issue that’s making waves in the community.

And here’s something else to consider: if users have any problems with these new terms, they might find themselves in a federal courtroom in Texas, which is already handling lawsuits involving X.

According to the update, any disputes related to these terms will be directed to the US District Court for the Northern District of Texas or state courts in Tarrant County.

Just to give you some context, Tarrant County is over one hundred miles away from X’s new headquarters near Austin.

Now, it’s important to note that anyone who continues to use X’s services after November fifteenth will automatically agree to these updated terms.

Let’s talk about data privacy for a moment.

X’s AI chatbot, Grok, has already faced its share of controversies, from spreading misinformation about the upcoming election to generating violent and graphic fake images of well-known politicians.

Other tech giants, like Google and Microsoft, have also faced backlash for their AI tools, which sometimes miss the mark entirely.

Previously, X users had the option to opt out of sharing their data by navigating to the settings and adjusting their privacy preferences.

There was a specific tab for Grok, allowing users to uncheck a box that permitted the platform to use their data for AI training.

However, it’s unclear if the new terms eliminate that option altogether.

Now, X can license all content on the platform, including using it for their AI models.

While broad licensing agreements are not unusual for social media platforms, what sets X apart is that their new terms remove any ambiguity about their intentions.

Previously, X claimed that posts from private accounts wouldn’t be used to train Grok, but the new language doesn’t differentiate between account types.

Only time will tell if opting out is still a possibility, despite these new terms.

It’s quite common for a company’s legal terms to provide them with more flexibility than what their menu options suggest.

So, there you have it! This is a rapidly evolving situation, and I’ll be keeping a close eye on how it unfolds.

As always, I’m here to share insights and help you navigate the future of brand storytelling and content strategy.

Stay tuned for more updates, and let’s keep the conversation going!

Hello everyone! It’s Hailey here, your Chief Storyteller at Samurai, and today I want to dive into a topic that’s incredibly relevant as we approach a pivotal moment in our democratic process: the upcoming elections and the role of technology in shaping the narrative around them.

Recently, several major online platforms have decided to pause new political ads during election week.

This move is aimed at curbing the spread of misinformation that could potentially undermine trust in the election results or even incite unrest.

Platforms like Facebook, Instagram, Google, and YouTube are tightening their grip on political advertising, and it’s a significant step in the fight against misinformation.

Just last week, Meta, the parent company of Facebook and Instagram, began blocking advertisers from creating or running new ads related to social issues, elections, or politics across its platforms.

Initially, this ban was set to lift on Tuesday night, but they extended it for a few more days.

Google has also announced a temporary pause on election-related ads, effective after the polls close on Tuesday, although they haven’t specified how long this pause will last.

Interestingly, TikTok has maintained a ban on political ads since two thousand nineteen.

Now, let’s contrast that with X, formerly known as Twitter.

After Elon Musk took over, they lifted their ban on political advertising last year and have not indicated any plans to pause ads during the election.

The intention behind these ad pauses is clear: they want to prevent candidates and their supporters from swaying public sentiment or declaring early victories during what could be a prolonged period of uncertainty as ballots are counted.

However, experts are raising concerns.

They point out that previous actions by social media companies, like reducing their internal safety teams, might undermine these current efforts.

Election officials have been battling viral misinformation for weeks, dealing with unfounded claims about voting machines and widespread fraud.

Federal law enforcement has even warned about potential violence from domestic extremists who harbor unfounded grievances about the election.

We’ve already seen former President Donald Trump and many of his supporters make repeated false claims about election cheating.

The rise of artificial intelligence tools adds another layer of complexity, as they can create convincing fake images, videos, or audio that lend credibility to these false narratives.

While these pauses on political ads are just one part of the strategy to protect the online information ecosystem during election week, experts believe that it may be too late to stop the misinformation flood that has already permeated the internet.

X, under Musk's ownership, has become a significant source of misleading election claims, a stark contrast to its previous reputation as a leader in combating political misinformation.

Sacha Haworth, the executive director of the Tech Oversight Project, recently highlighted a concerning trend.

Since the last presidential election, there has been a noticeable decline in social media companies' preparedness and willingness to safeguard information related to elections.

Platforms have become breeding grounds for false narratives.

The months leading up to this election have seen a surge of misinformation that threatens to erode public confidence in our electoral process.

Imran Ahmed, CEO of the Center for Countering Digital Hate, emphasized that the drip of lies about our democracy has been relentless.

In response to the online interference witnessed in the two thousand sixteen election and the events following the January sixth attack on the Capitol, many platforms had strengthened their trust and safety teams.

They removed misleading posts and suspended accounts spreading falsehoods.

However, since then, many of these companies have rolled back those policies and cut back on their safety teams, allowing false claims about the two thousand twenty election to proliferate without consequence.

This pullback has reached a critical point, especially following the first attempted assassination of Trump, where conspiracy theories ran rampant across social media.

False claims about responses to natural disasters have also emerged, complicating recovery efforts and putting lives at risk.

On X, Musk’s misleading claims about the election have garnered over two billion views this year alone.

Experts warn that as long as platforms maintain their current approach to misinformation, a temporary pause on political ads won’t make a significant difference.

Stopping ads on platforms designed to promote contentious information won’t be enough when the organic reach of misinformation is so powerful.

While platforms like Meta, X, and TikTok claim they are taking steps to safeguard their environments, the effectiveness of these measures remains in question.

TikTok has its “US Elections Integrity Hub,” aiming to prevent harmful content and connect users with reliable information.

YouTube has also stated its commitment to removing misleading content and supporting election integrity.

Yet, the reality is that there’s often a gap between policy and enforcement.

Musk himself has faced backlash for posts that seemed to incite violence or spread misinformation, raising questions about the sincerity of X’s commitment to civic integrity.

As we navigate this complex landscape, it’s crucial for all of us—tech professionals, marketers, and content creators—to remain vigilant.

We must advocate for transparency and accountability in our digital spaces, ensuring that the narratives we share are rooted in truth.

The future of

Hey everyone, it’s Hailey here, your go-to tech enthusiast and Chief Storyteller at Samurai.

Today, I want to dive into a recent event that really highlights the intersection of technology and politics, and how even the biggest names can face challenges in the digital space.

So, picture this: Elon Musk, the billionaire owner of X, recently held a digital town hall rally for none other than former President Donald Trump.

This event took place on October fifth at the Butler Farm Show fairgrounds in Pennsylvania.

Now, you might think that with all of Musk's resources, everything would go off without a hitch, right? Well, not quite.

The event was supposed to kick off at eight p.m.

Eastern Time, but it didn’t start streaming until more than twenty minutes later.

When Musk finally joined, he was eager to promote a podcast interview he did with Joe Rogan and was ready to take questions from the audience.

However, things quickly took a turn.

The operator tried to connect with four listeners who had been waiting, but when he called on them, the line went completely silent.

One of the questions posed to Musk was whether he believed they would win the upcoming election.

Musk confidently responded that if people voted, they would definitely secure a victory.

But just moments later, he decided to call off the event, citing technical issues.

He said, “Let’s cancel this, since we seem to be having some technical issues.

” After that, Musk attempted to pivot to a new livestream event on X, but that only lasted a minute and, believe it or not, had no audio.

Talk about a rough night! In a surprising twist, Musk then shifted his focus to a social media-famous squirrel that had been euthanized over the weekend.

He also mentioned that he wouldn’t be restarting the Q and A session and encouraged his followers to check out his interview with Rogan instead, who had also endorsed Trump in a post promoting the episode.

This wasn’t the first time Musk faced technical difficulties during an election-related event.

Back in August, an interview he did with Trump was delayed by over forty minutes due to glitches, which Musk attributed to a cyberattack.

However, some experts speculated that the issues were simply due to an overwhelming number of users trying to tune in.

And let’s not forget a similar event last year for Florida Governor Ron DeSantis, which was delayed by twenty-five minutes and also plagued by technical problems.

So, what can we take away from this? Even the most influential figures in tech can encounter hiccups in the digital realm.

It’s a reminder that while technology can connect us in incredible ways, it’s not always foolproof.

As we continue to navigate this ever-evolving landscape, let’s keep pushing for better experiences in our storytelling and content strategies.

Thanks for tuning in, and I can’t wait to share more insights with you soon!

Hello everyone! I’m Hailey, your Chief Storyteller here at Summurai, and today I want to talk about something that’s incredibly important as we approach the end of twenty twenty-four.

The textile, apparel, and footwear industry, along with the broader consumer goods sector, is standing at a pivotal crossroads.

The regulatory landscape, particularly in the European Union, is evolving at a rapid pace, and it’s placing new demands on businesses throughout the entire value chain.

Recent member surveys have shown that organizations like Cascale are prioritizing these changes.

With regulations like the Corporate Sustainability Reporting Directive, the Corporate Sustainability Due Diligence Directive, and the Ecodesign for Sustainable Products Regulation on the horizon, there’s no better time to focus on policy and its implications for our industry’s future.

Now, let’s be clear: these regulations present both challenges and opportunities for manufacturers and brands alike.

Companies must act quickly to ensure compliance, but they can also leverage sustainability as a competitive advantage.

That’s precisely why Cascale is hosting the Brand and Retail Forum in Brussels on December fourth, twenty twenty-four.

This event will gather leaders, policymakers, and industry experts to discuss these critical issues.

Let’s dive into the impacts of the Corporate Sustainability Reporting Directive and the Corporate Sustainability Due Diligence Directive across the supply chain.

The CSRD requires companies to disclose detailed information about sustainability risks, targets, and impacts.

This is going to have far-reaching consequences for businesses operating within the EU.

It demands a level of reporting on environmental, social, and governance factors that we’ve never seen before.

Initially aimed at large companies, these regulations will soon extend to smaller businesses and suppliers, pushing the entire value chain to elevate their reporting standards.

On the other hand, the CSDDD mandates that businesses conduct due diligence across their supply chains, focusing on human rights, labor conditions, and environmental risks.

This is especially relevant for companies operating globally, sourcing materials from regions with varying environmental and social standards.

Meeting these requirements will be a significant challenge, particularly for manufacturers in the Global South.

However, many manufacturers, like the Busana Group in Indonesia, are optimistic and committed to forging a sustainable future for our industry.

The challenge for businesses is clear: compliance requires transparency and accountability across multiple tiers of their supply chains.

For those of us in the apparel, textile, and footwear sectors, this means understanding where emissions, waste, and labor issues arise and taking concrete steps to address them.

Now, let’s talk about the role of tools in supporting compliance.

Recent updates to the Higg Index, developed with input from hundreds of stakeholders, including manufacturers, reflect the growing need for transparency and consistent data in sustainability reporting.

These tools help companies streamline compliance with EU directives, such as how Higg BRM supports CSRD reporting obligations.

They serve as essential resources for businesses looking to future-proof their operations in the face of regulatory changes, and Cascale is here to lead and support that effort.

Navigating policy changes can be daunting, especially for companies with complex supply chains.

That’s why we are dedicated to educating and supporting our Cascale members through these transitions.

Through ongoing collaboration with the Policy Hub and timely educational resources, Cascale acts as a bridge, offering our members the guidance and tools they need to succeed.

Our goal is to ensure that businesses, from small manufacturers to global brands, have the knowledge and resources to comply with current regulations like the CSRD and CSDDD, as well as upcoming legislation, without sacrificing their competitive edge.

As we look toward twenty twenty-five, companies must prioritize decarbonization, supply chain transparency, and ethical practices.

The Brand and Retail Forum in Brussels will be the perfect platform to delve into these issues, explore solutions, and develop strategies that will enable businesses to thrive in this new regulatory environment.

Beyond twenty twenty-four, companies that integrate sustainability into their core business strategies will not only comply with regulations but also drive long-term growth and resilience.

So, I invite all industry leaders—from brands to manufacturers—to join us on December fourth for a day filled with insightful discussions, networking, and actionable takeaways.

This is your chance to stay ahead of the curve, ensure your business is compliant, and contribute to a more sustainable and equitable future for the textile and apparel industry.

Let’s make a difference together!

What's on the mind of HR leaders for 2025?

Earlier todya I bumped on Gartner's recent report talking about the top priorities of HR leaders for 2025. I totally recommend that you get the full report. You'll find a link to that down below. 

Here are some key insights I found relevant.

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai.

So, Based on a recent survey by Gartner, which gathered perspectives from over one thousand four hundred HR leaders across more than sixty countries and various industries, we’re looking at the top five priorities that will shape HR in twenty twenty-five.

These priorities are not just buzzwords; they are essential responses to the challenges organizations are facing today, including growth aspirations, the integration of artificial intelligence, talent shortages, and the ongoing need for transformation.

First up, let’s talk about leader and manager development.

This is the number one priority for HR leaders.

A staggering seventy-five percent of them report that managers are feeling overwhelmed by their expanding responsibilities.

Additionally, seventy percent believe that current leaders lack the necessary skills to nurture midlevel leaders effectively.

Alarmingly, only thirty-six percent feel that their leadership development programs are adequately preparing leaders for the challenges that lie ahead.

Traditional methods of leadership development simply aren’t cutting it anymore.

The new approach emphasizes the importance of fostering connections through learning experiences and social interactions.

This strategy not only builds lasting peer relationships but also enhances ongoing development.

In fact, leaders who embrace this peer-based learning are eighteen percent more likely to emerge as effective enterprise leaders.

Next, we have organizational culture.

An impressive ninety-seven percent of Chief Human Resource Officers express a desire to change some aspect of their organization’s culture.

However, many organizations struggle to align their aspirations with the reality of daily operations.

Key challenges include the fact that fifty-seven percent of HR leaders believe that managers fail to enforce the desired culture within their teams, while fifty-three percent feel that leaders do not hold themselves accountable for embodying that culture.

The imperative here is to embed culture within organizational values to foster accountability.

This means helping employees grasp core values, modeling behaviors that reflect the desired culture, and ensuring that processes support these cultural aspirations.

Now, let’s move on to strategic workforce planning, or SWP.

Many organizations currently focus too narrowly on headcount planning, which limits HR’s ability to adapt to changing circumstances.

Sixty-six percent of HR leaders agree that their workforce planning is confined to just headcount, and sixty-one percent admit that their planning efforts are restricted to a one-year timeframe.

Shockingly, only fifteen percent of organizations are actively practicing strategic workforce planning.

The new imperative is to simplify SWP by breaking it down into manageable phases.

Adopting a “crawl, walk, run” approach allows organizations to gradually expand their strategies through small pilot programs.

Change management is another critical area.

Organizations are facing an increasing volume of change, which can lead to employee fatigue and negatively impact performance.

Seventy-four percent of HR leaders say that managers are not equipped to lead change effectively, and seventy-three percent agree that employees are feeling overwhelmed by constant change.

This change fatigue can significantly affect engagement, retention, and psychological safety within the workplace.

Traditional change management practices simply aren’t sufficient for navigating the complexities of overlapping changes.

Finally, we can’t overlook HR technology.

While it wasn’t extensively covered in the survey, it stands as the fifth priority for HR leaders in twenty twenty-five.

The landscape of HR technology is evolving rapidly, and organizations must leverage these tools to enhance their strategies.

As we look at these priorities, several key statistics stand out.

Only twenty-eight percent of HR leaders feel that their strategic planning is fully integrated with business planning.

Furthermore, forty-seven percent of employees using AI admit they have no idea how to achieve the expected productivity gains.

An overwhelming eighty-seven percent of HR leaders agree that shifting business needs necessitate continuous transformation within HR.

In fact, it’s projected that twenty-three percent of global jobs will change in the next five years due to industry transformation, including the impact of AI.

As we move forward, it’s crucial for HR leaders to adapt to these challenges by implementing innovative strategies.

Some organizations are already paving the way, like OCBC, which has adopted an embedded approach to learning program design, and CMI, which offers a culture app for real-time manager guidance.

In conclusion, the future of HR is all about developing effective leaders, embedding a strong organizational culture, implementing strategic workforce planning, managing change adeptly, and harnessing the power of technology.

Together, we can navigate this complex landscape and create a thriving environment for everyone involved.

Thank you for joining me today, and I can’t wait to share more insights with you soon!

Hello everyone! It’s Hailey here, your Chief Storyteller at Samurai, and today I want to dive into some important changes happening over at X, formerly known as Twitter.

As many of you know, the platform recently rolled out its updated terms of service, which will take effect on November fifteenth.

And let me tell you, there’s a lot to unpack here.

One of the most significant changes users have noticed is the new clause regarding content.

By submitting, posting, or displaying any content on X, users are essentially granting the platform a worldwide, non-exclusive, royalty-free license to use that content.

This means that X can make your content available to the world and even analyze it for various purposes, including training their machine learning and artificial intelligence models.

Yes, you heard that right! By continuing to use the platform, you’re agreeing that X can utilize your data to enhance its AI capabilities.

Now, this has sparked quite a bit of concern, especially among artists and creative professionals.

Many are worried that their work could be used to train AI systems that might one day replace human creators.

Imagine that! The thought of your unique creations being fed into an algorithm is understandably unsettling.

Additionally, users are expressing anxiety about their personal information being used in this manner.

Some have even started deleting their photographs from their feeds, taking a stand against this new policy.

If you find yourself in disagreement with these terms, you might want to brace yourself.

Any disputes related to these new terms will be directed to the US District Court for the Northern District of Texas or state courts in Tarrant County, Texas.

And just to give you some context, Tarrant County is over one hundred miles away from X’s new headquarters near Austin.

So, if you have concerns, you might need to travel quite a distance to address them.

Now, let’s talk about data privacy.

X’s AI chatbot, Grok, has already been in hot water for spreading misinformation about the upcoming election and generating some rather graphic fake images of well-known politicians.

It’s not just X, though; companies like Google and Microsoft have faced criticism for their AI tools, which can sometimes produce bizarre or inaccurate results.

Previously, X users had the option to opt out of sharing their data by navigating to the settings, then privacy and safety, and unchecking a box under the “data sharing and personalization” section for Grok.

However, with these new terms, it’s unclear if that option still exists.

X now has the right to license all content on the platform, including using it for AI training, which raises questions about user control over their own data.

While broad licensing agreements are not uncommon in the social media landscape, what sets X apart is the clarity of its new terms.

Alex Fink, the CEO and founder of Otherweb, an AI-based news reading platform, pointed out that X’s updated terms remove any ambiguity that might exist in other platforms.

Previously, X claimed that posts from private accounts wouldn’t be used to train Grok, but the new language doesn’t make that distinction anymore.

So, what does this mean for you? Only time will tell if you’ll still have the option to opt out, despite these new terms.

It’s not unusual for a company’s legal terms to provide it with more flexibility than what users might find in their settings.

As we navigate this ever-evolving landscape of technology and content, it’s crucial to stay informed and aware of how our data is being used.

I encourage all of you to think critically about the platforms you engage with and the implications of your digital presence.

Thank you for joining me today, and let’s keep the conversation going about the future of brand storytelling and content strategy in this exciting tech-driven world!

Hello everyone! I’m Hailey, your Chief Storyteller here at Samurai, and today I want to dive into an exciting conversation about the future of the mobility industry.

It’s a new landscape, and it’s clear that we need a shift in our mindset towards collaboration if we want to thrive.

Recently, I came across insights from Santi Ureta, the Co-Founder and CEO of Papaya Technologies.

He shared some fascinating thoughts on how the new mobility industry can flourish through collaboration.

Papaya is not just a vehicle marketplace; it’s a platform that promotes transparency and efficiency.

In fact, fleets using Papaya have reported availability improvements of up to thirty percent.

That’s a game changer!

Santi’s journey is quite inspiring.

He founded Papaya in February 2022, but his experience goes back to his time at Deliveroo, where he held multiple roles and played a significant part in the company’s growth.

He learned firsthand what it takes to run a successful organization and gained invaluable insights into logistics and unit economics.

Fast forward seven years, and now he’s on a mission to create the largest ecosystem for sustainable commercial vehicles in the world.

Papaya’s B2B marketplace and vehicle operations tool connect fleets, service providers, and manufacturers all in one place.

Santi emphasizes their commitment to helping fleet owners electrify their vehicles with just a few clicks.

Imagine the ease of transitioning to sustainable options!

At Deliveroo, Santi worked in both operational and strategic roles, even reporting directly to the CEO on business intelligence across fourteen countries.

He learned that success in an early-stage company requires a combination of elements, and he built a robust network in the industry.

After a successful stint as the Head of Growth in Spain, where he helped increase growth by over three hundred percent year over year, he moved on to gain more experience with third-party logistics and fleet operations.

It was during his time at Dija that Santi faced the challenges of sourcing a sustainable fleet.

He encountered a fragmented industry, working with multiple providers across different countries, which made it difficult to run operations efficiently.

This experience fueled his desire to create Papaya, a multi-sided platform that simplifies interactions between fleet operators and service providers.

Papaya’s vehicle management platform focuses on three core elements: operations, communication, and network.

Santi and his team have spent the last year and a half building this product based on direct feedback from over twenty industry partners.

Their goal is to create software that truly meets the needs of the industry.

Quality of service is becoming increasingly important in this space.

Santi points out that it’s no longer just about having the best vehicle; it’s about the entire customer experience, which combines both hardware and service.

Companies that fail to provide good service risk losing customers, even if they have top-notch vehicles.

When asked about introducing a rating system for service providers, Santi clarified that their goal is to promote transparency rather than create a ranking system.

Providers can showcase their operational metrics, such as resolution time and availability, allowing them to differentiate themselves in the marketplace.

This approach is expected to elevate service quality across the industry.

The recent launch of Papaya’s marketplace is impressive, featuring one hundred twenty-five vehicles and eighty service providers across nineteen countries, with the UK and Spain leading the way.

Notably, even police departments are utilizing Papaya to manage their sustainable vehicles, while logistics firms are leveraging the platform to compare cargo capacity, mileage, and pricing.

The diversity of options available is remarkable, allowing fleets to mix and match solutions, whether they want to purchase, rent, or opt for a vehicle-as-a-service model.

This ecosystem not only enhances visibility but also fosters cooperation within the new mobility sector.

Santi emphasizes the need for a mindset change towards collaboration.

Instead of competing fiercely, he advocates for leveraging strengths and using digital infrastructure to partner and work together.

This collaborative spirit is essential for the industry’s growth.

As Santi observes the evolving landscape, he notes that cargo bikes are booming, and there’s a growing supply in that area.

While food delivery companies face challenges, other sectors, like parcel shipping and local councils, are stepping up.

Traditional players are beginning to recognize the viability of sustainable and cost-effective vehicles, thanks to the efficiency of third-party logistics operators.

These insights are invaluable for refining and improving Papaya’s offerings.

If there’s one key message Santi wants to share, it’s this: more collaboration is crucial.

This is the only way to empower fleets to electrify and grow in this essential commercial delivery industry.

So, let’s embrace this collaborative mindset and work together to shape the future of mobility! Thank you for joining me today, and I can’t wait to share more insights with you soon!

Hey everyone, it’s Hailey here, your Chief Storyteller at Samurai! Today, I want to dive into a topic that’s been on the minds of many marketers: Are you spreading your paid advertising budget too thin?

Let’s face it, we all feel that pressure to be visible on every platform out there.

As marketers, our instinct is to get our brand in front of as many eyes as possible.

So, when it comes time to launch our first paid ads, we often find ourselves trying out the paid versions of several social media channels we’re already using.

And then, just to cover all bases, we throw in Google Ads and Google Shopping.

Before we know it, we’re juggling multiple platforms and asking ourselves, “Am I spreading my budget too thin?”

Now, let’s talk about the pros and cons of running ads across multiple platforms.

In the early stages of a brand’s journey, experimentation is key.

Testing out different paid ad platforms can be a great way to discover what works best for you.

However, the downsides of using multiple platforms can be significant.

For starters, managing ads across various platforms can consume a massive amount of time and resources.

Each platform has its own requirements, whether it’s product information, ad copy, or creative sizes.

Keeping a steady stream of fresh ads can quickly become overwhelming.

And then there’s the budget issue.

Paid ads tend to perform better when they’re scaled effectively.

Each platform’s algorithms thrive on data, and when your budget is spread too thin, you miss out on the opportunity to gather enough data to optimize your campaigns.

So, what’s the solution? If you’re part of a small team with a limited budget, focusing on just one or two platforms is likely to yield better results than spreading your budget across three or more.

I recommend mastering one or two channels before expanding further, especially once you start seeing a healthy return on ad spend.

Now, how do you select the right channels? It’s not always straightforward, but you want to identify which channel is delivering the best long-term value for your business.

A good way to assess this is by calculating the difference between your Customer Acquisition Cost and the Lifetime Value of your customers.

It’s crucial to dig deep into your analytics and not just rely on surface metrics like click-through rates or add-to-cart rates, as they only tell part of the story.

While you’re still managing multiple accounts, take the time to gather insights from all your active channels.

Many marketing managers find that the lessons learned from their paid ad campaigns can be applied to their email marketing and organic social media efforts as well.

Once you’ve identified your ideal channel mix, make sure to transfer knowledge across your platforms.

This practice will save you time, maximize your budget, and ensure your brand messaging remains consistent.

For example, I’ve heard from marketing managers who found that insights from Facebook Ads translated effectively to Google Ads, leading to improved overall performance through consistent messaging.

At FERO, we’re dedicated to helping you extract the most value from every click.

Did you know that over seventy percent of people abandon their shopping carts? That means all the effort you put into attracting them could be at risk of going to waste.

We’re here to help you convert more browsers into buyers by creating the ideal checkout experience for each customer.

We also provide insights into which channels and campaigns are performing best for you, along with tailored recommendations on how to adjust your budget accordingly.

If you’re curious about how FERO can revolutionize your checkout experiences, I encourage you to try it out for free.

And don’t forget to stay in the loop! Join our newsletter to keep up with the latest features and releases.

Thanks for tuning in, and let’s keep pushing the boundaries of brand storytelling together!

Hello everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I want to dive into a fascinating topic that’s been making waves in the media landscape.

Recently, the Washington Post made a bold decision to break away from a long-standing tradition by choosing not to endorse a candidate in an upcoming presidential election.

This announcement came just weeks before Election Day, and the reaction from readers was immediate and intense.

As soon as the news broke, we saw a wave of cancellations from subscribers.

High-profile figures and former staffers took to social media to express their discontent, with many stating they had canceled their subscriptions.

The Post reported a significant surge in cancellations within hours of the announcement.

Now, let’s talk about the implications of this decision.

Former executive editor of the Post, Marty Baron, along with other readers, labeled the choice as “craven” and “cowardly.

” They viewed it as a move by Jeff Bezos, the billionaire owner of the Post, to appease a potential second Trump administration.

Interestingly, it was revealed that an endorsement for Kamala Harris had actually been drafted by the editorial board before it was ultimately quashed by Bezos himself.

The Los Angeles Times faced a similar situation, having also drafted an endorsement for Harris before deciding not to publish it.

This led to speculation about the motivations behind these pullbacks.

Bill Grueskin, a professor at Columbia Journalism School, suggested that the only plausible explanation for these decisions was a fear of retribution from a Trump administration.

He argued that if either publication had simply published their endorsements, regardless of how strong or weak they were, it likely would have gone unnoticed.

At a recent rally in North Carolina, former President Trump seized the opportunity to claim that the lack of endorsements was evidence that these publications secretly supported him over Harris.

He pointed out that traditionally, these papers only endorse Democrats, and by not endorsing anyone, they were essentially saying that this particular Democrat was not up to par.

In the wake of subscriber cancellations and resignations from the editorial board, Bezos attempted to quell the backlash by publishing a rare op-ed.

He acknowledged that the timing of the decision led to speculation about his motives and expressed regret for not making the change sooner, in a less emotionally charged moment.

He emphasized that the decision was not an intentional strategy but rather a miscalculation.

Bezos also addressed the “appearance of conflict” that arose from his ownership of Amazon and Blue Origin, which has significant federal contracts.

His recent interactions with Trump, especially after an assassination attempt on the former president, added fuel to the fire.

In his op-ed, Bezos insisted that there was no quid pro quo involved in the decision-making process and that it was made entirely internally.

He framed the decision to end presidential endorsements as a way to regain the trust of readers, stating that such endorsements create a perception of bias and a lack of independence.

While he maintained that his business interests did not influence this decision, experts like Grueskin pointed out that losing a substantial number of subscribers could have serious financial implications for the Post, even if it might not significantly impact Bezos himself.

This situation highlights the delicate balance that media organizations must navigate in today’s polarized environment.

The implications for the Washington Post, in particular, are significant, especially given that its business model was already facing challenges.

It’s a striking example of how decisions made at the top can have far-reaching consequences for both the publication and its readership.

So, what do you think about this situation? How do you feel about the role of endorsements in media? Let’s keep the conversation going!

Hello, everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some insights from a fantastic blog post I recently stumbled upon, authored by the talented Riccardo Cosentino.

Riccardo’s journey of personal branding and his evolution on LinkedIn is not just inspiring; it’s a masterclass in how to effectively engage with your audience and build a meaningful online presence.

Riccardo takes us back to March 2021, a pivotal moment when he decided to embark on a personal branding project.

He recognized the need to become more comfortable with his professional online identity and sought help to revamp his LinkedIn profile.

What started as a simple makeover quickly escalated into a transformative journey.

As someone who dives headfirst into projects—much like my own culinary adventures—Riccardo found a course on LinkedIn Learning that would kickstart his transformation.

With over sixteen thousand courses available, he chose one focused on becoming a thought leader, which he completed alongside a personal branding coach.

Now, let’s talk about the essence of finding your "why.

" Riccardo vividly describes his experience sitting on Zoom calls with his coach, trying to articulate his passion for his industry.

It was a process of untangling complex thoughts and translating them into a coherent narrative.

After months of collaboration, he received a comprehensive personal branding strategy that included everything from updating his LinkedIn profile to a daily engagement routine.

This strategy was not just a checklist; it was a roadmap to becoming a more prominent voice in his field.

One of the standout elements of Riccardo’s journey was the daily LinkedIn engagement strategy he adopted.

This checklist became a routine part of his day, guiding him to respond to comments, engage with relevant posts, and connect with industry peers.

It transformed his passive scrolling into active participation.

He moved from merely liking posts to commenting, sharing his thoughts, and ultimately posting original content.

This shift not only boosted his confidence but also led him to publish his first long-form article, marking a significant milestone in his journey.

Riccardo candidly shares the internal struggles he faced, particularly the nagging voice of imposter syndrome.

He realized that the real barrier wasn’t a lack of ideas but a fear that no one would want to listen.

This is a sentiment many of us can relate to, especially in a world where we often doubt our own expertise.

As he navigated this journey, Riccardo made a pivotal decision: he hired a ghostwriter.

This choice sparked a conversation about the role of ghostwriters in personal branding.

While some may view it as controversial, Riccardo emphasizes the importance of collaboration.

By working with a ghostwriter, he could focus on his passion for the industry while ensuring his voice remained authentic.

This partnership allowed him to articulate his thoughts more effectively and consistently.

Riccardo’s experience serves as a powerful reminder that we all have a personal brand, whether we acknowledge it or not.

The question is, what does your online presence say about you? If you’re not actively shaping your narrative, it’s time to start.

As I reflect on Riccardo’s journey, I’m reminded of the potential we all have to transform our online identities.

Whether you’re a tech professional, an AI enthusiast, or a marketer, there’s immense value in sharing your story.

So, let’s take a page from Riccardo’s book and embrace the power of storytelling in our personal branding efforts.

Thank you for joining me today! I hope you found Riccardo’s insights as enlightening as I did.

Remember, your story matters, and it’s time to share it with the world.

Until next time, keep innovating and inspiring!

Hello, my fellow tech enthusiasts and storytellers! Today, I stumbled upon an insightful blog post by Jason Miller, a true thought leader in the realm of networking and business success.

As the Chief Storyteller at Samurai, I’m always on the lookout for practical knowledge that can help us elevate our storytelling and content strategies, and Jason’s insights are just what we need.

In his blog, Jason emphasizes the critical role networking plays in achieving business success.

It’s fascinating how many professionals overlook this powerful tool.

Building and nurturing relationships with industry leaders can unlock a treasure trove of opportunities, insights, and pathways to achieving our goals.

Whether you’re an entrepreneur, a small business owner, or a professional striving to climb the career ladder, networking is indispensable.

Jason outlines several compelling ways networking can propel your business forward.

First and foremost, it’s a fantastic avenue for discovering new clients.

By connecting with fellow professionals, you can broaden your reach and introduce your services to potential clients who might not have been aware of your offerings.

Imagine the possibilities when you expand your network! Moreover, networking serves as a gateway to invaluable industry insights.

By engaging with other professionals, you can stay updated on the latest trends and developments.

This is particularly beneficial for small business owners and entrepreneurs who may lack the resources for extensive market research.

Knowledge is power, and networking equips you with the information you need to stay competitive.

For those of you on the job hunt, networking can be a game-changer.

Jason points out that building relationships within your industry can lead to job opportunities that aren’t even publicly advertised.

By connecting with the right people, you might just find yourself in the right place at the right time, landing that dream interview.

But it doesn’t stop there! Networking also fosters professional development.

By interacting with others in your field, you can gain new skills and perspectives that enhance your work.

Learning about emerging technologies and best practices can significantly improve your expertise and career trajectory.

Creating mutually beneficial partnerships is another fantastic outcome of networking.

Collaborating with other businesses can lead to greater achievements than you could accomplish alone.

Together, you can create opportunities for growth and success that are truly remarkable.

Beyond these tangible benefits, networking helps build confidence and enhances communication skills.

It fosters a sense of community and support within your industry, allowing you to forge lasting relationships that can withstand the test of time.

Now, let’s be clear: networking isn’t just about attending events or collecting business cards.

It’s about cultivating genuine, authentic relationships.

It’s about trust, understanding, and being there for others when they need support.

As Jason highlights, the essence of networking lies in providing value and being sincere in your interactions.

In conclusion, networking is a cornerstone of both business success and personal growth.

By investing time and effort into building and maintaining relationships with industry professionals, you can unlock new opportunities, gain critical insights, and enhance your skills.

Yes, it requires dedication, but the rewards are absolutely worth it.

If you’re wondering how to kickstart your networking journey, Jason offers some fantastic tips.

Attend industry events and conferences to meet new people and stay informed.

Leverage platforms like LinkedIn to connect with professionals and engage in online communities.

Remember to offer value to those you meet and follow up after your initial encounters to keep the relationship alive.

Networking is an ongoing process, and it’s essential to nurture existing relationships while forging new ones.

Be consistent, be authentic, and always have a clear purpose in mind.

Whether you’re seeking new clients, job opportunities, or simply looking to expand your knowledge, a strong network can be your greatest asset.

So, let’s embrace the power of networking and take our careers and businesses to new heights! Thank you, Jason Miller, for sharing your invaluable insights.

I encourage all of you to dive into his blog and explore the wealth of knowledge he offers.

Until next time, keep storytelling and connecting!

Hello, my fellow tech enthusiasts and storytellers! Today, I stumbled upon an insightful blog post by the brilliant Charles Langes, and I just had to share it with all of you.

In his latest piece, Charles dives deep into the transformative power of artificial intelligence in aligning sales and marketing efforts within the B2B landscape.

This is a topic that resonates with me, as I believe that storytelling and technology can create a seamless experience for businesses and their customers.

Charles begins by emphasizing the critical importance of sales and marketing alignment.

When these two teams operate in isolation, they often miss out on valuable insights, leading to disjointed customer experiences and wasted resources.

However, when they collaborate effectively, they can create a cohesive journey for prospects, ultimately driving revenue growth.

This is where AI steps in as a game-changer.

In his blog, Charles outlines how AI can bridge the gap between sales and marketing.

One of the biggest challenges these teams face is ensuring they have access to the same data and insights.

AI-powered platforms can centralize information from various touchpoints, creating a unified view of each lead.

This transparency allows marketing to understand how leads are engaging while giving sales a clear picture of a prospect's journey before they make contact.

Imagine the power of informed decision-making based on shared insights! Charles also highlights the importance of lead handoff and prioritization.

With AI-driven lead scoring, marketing teams can determine the optimal moment to pass a lead to sales.

By analyzing engagement levels and behavioral patterns, AI ensures that only high-quality leads are sent over, reducing wasted efforts and boosting conversion rates.

This is a win-win for both teams! Predictive analytics is another fascinating aspect that Charles discusses.

By analyzing past trends and lead behavior, AI can help forecast potential revenue and conversion rates.

This allows both sales and marketing teams to allocate resources effectively, focusing on opportunities with the highest likelihood of success.

It’s like having a crystal ball that guides your strategy! Moreover, AI can optimize content for sales enablement.

By analyzing which content resonates with leads at different stages of their journey, AI helps marketing teams create more effective materials that directly support the sales process.

This ensures that sales teams are equipped with the right tools to engage prospects and address their concerns effectively.

Charles also points out the value of real-time alerts and recommendations.

AI can notify both teams when a lead takes a specific action that indicates a higher intent to purchase.

This means sales reps can engage at just the right moment, while marketing can adjust campaigns to better target leads who are ready to convert.

Talk about being proactive! Reflecting on his own experiences, Charles shares a compelling story about a B2B company that struggled with a disconnect between its marketing campaigns and sales outreach.

By implementing an AI-powered platform, they gained a centralized view of all leads and their engagement history.

This transparency not only improved lead quality but also fostered a collaborative environment, resulting in a remarkable forty-five percent increase in conversion rates from marketing-qualified leads to sales-qualified leads.

This is the kind of transformation we all strive for! Charles also addresses the challenges of aligning sales and marketing with AI, particularly around change management.

He emphasizes the importance of involving both teams in the AI implementation process from the start.

Open communication and regular meetings are essential for discussing lead quality and campaign performance.

After all, while AI provides the data, it’s the collaboration between people that truly drives success.

If you’re eager to leverage AI for aligning your sales and marketing efforts, Charles offers some practical steps to get started.

First, audit your data to ensure it’s centralized and accessible.

Next, define common goals between the teams.

Implement AI tools that integrate well with your existing systems, and don’t forget to provide training to help everyone understand how AI can enhance their workflows.

As we move forward, it’s clear that AI is revolutionizing B2B lead generation by enabling unprecedented alignment between sales and marketing.

When these teams work with shared data and real-time insights, the entire lead funnel becomes more efficient and effective.

I encourage you all to check out Charles Langes’ blog for a deeper dive into this topic.

His insights are invaluable for anyone looking to enhance their marketing efforts and improve lead quality, engagement, and conversion.

Let’s continue to explore how technology can drive business growth and create compelling storytelling experiences.

Stay tuned for more exciting discussions!

Hello everyone, I’m Tal, and today I want to share some exciting developments from the world of technology, specifically focusing on Apple’s latest innovations.

On September 20, 2024, the new iPhone 16 models were unveiled at an Apple Store in Los Angeles, and with them came the introduction of Apple Intelligence.

This suite of artificial intelligence tools represents a significant step forward for Apple, showcasing their ambition to reshape how we interact with our devices.

Apple Intelligence was launched alongside a software update for iPhones, iPads, and Macs, and it’s available for free to users who own the iPhone 16, iPhone 15 Pro, and Pro Max, provided they update to iOS 18.1.

This suite is also compatible with iPad and Mac models that support iPadOS 18.1 and macOS Sequoia 15.

What’s particularly intriguing about Apple Intelligence is its focus on generative AI.

This technology allows devices to create unique text and images based on user prompts, opening up a world of possibilities—from generating obscure images to composing catchy tunes.

This rollout comes right after the iPhone 16’s release, which features hardware specifically designed to support these AI capabilities.

Apple has been pivoting towards AI since it first introduced Apple Intelligence at the Worldwide Developers Conference in June.

This shift is crucial for Big Tech companies aiming for sustained growth, especially after experiencing sluggish sales.

Apple is banking on AI to revitalize its performance and engage its consumer base once again.

With the launch of iOS 18.

1, users can expect enhancements in writing and editing tools, improvements to Siri, and upgrades to the Photos app.

The new writing tools offer better proofreading, summarizing, and editing features.

Siri is set to become more conversational and natural, and when activated, it will glow to indicate it's listening.

The Photos app has also become smarter, allowing users to search for images by typing visual descriptions, and a new feature called Clean Up lets users remove unwanted elements from their photos.

Moreover, users will have the ability to record and transcribe calls, with Apple Intelligence summarizing the transcripts for them.

While these features are impressive, some analysts believe they may fall into the “nice to have” category rather than being essential for new phone buyers.

Angelo Zino, a technology analyst, mentioned that it might take some time for consumers to fully appreciate the value of these new technologies.

There’s a sense that while the initial features may not wow everyone, they are just the beginning of a larger evolution.

Dan Ives, a senior equity analyst, expressed optimism about Apple’s AI journey, predicting that over twenty percent of the global population will interact with AI through Apple devices in the coming years.

However, Apple’s recent sales figures for the iPhone 16 have not met expectations, with an estimated thirty-seven million units sold during the first weekend of pre-sales, marking a decline of more than twelve percent compared to the previous year.

In light of this, Apple has reduced its orders for iPhone 16s by about ten million units through the end of 2024 and into 2025.

This decision indicates a cautious approach as the company navigates the market.

The initial rollout of Apple Intelligence features is currently available only in American English, with plans to expand to other languages like French and Japanese in 2025.

Looking ahead, Apple is expected to introduce a more extensive array of AI features in December with the launch of iOS 18.2.

This includes “Genmoji,” which allows users to create personalized emojis, and a ChatGPT-powered Siri.

Additionally, a new “visual intelligence experience” will enable iPhone 16 users to hover their cameras over objects to retrieve real-time information.

As we anticipate these developments, it’s clear that Apple is committed to integrating AI into its ecosystem, which could yield positive long-term results.

So, as we wrap up this discussion, I want to thank you for listening, and as always, let’s make the world a better place, pixel by pixel.

Hey everyone, it’s Hailey here, your Chief Storyteller at Samurai, and I’m thrilled to dive into a fascinating and rather intense topic today.

So, let’s talk about a situation that’s unfolding with one of the biggest tech giants in the world—Google.

Recently, news broke that Russia is demanding an astronomical amount from Google, a figure that’s almost beyond comprehension.

They’re reportedly claiming that Google owes the Kremlin more than two undecillion rubles.

Yes, you heard that right—two followed by thirty-six zeroes! This staggering penalty comes after Google decided not to pay fines for blocking pro-Russian channels on YouTube.

Now, if we translate that unfathomable sum into dollars, we’re looking at around twenty decillion dollars, which is roughly twenty billion trillion trillion.

To put that into perspective, this amount is so massive that it dwarfs the entire global economy.

The International Monetary Fund estimates the world’s gross domestic product at about one hundred ten trillion dollars, which seems modest when compared to this colossal figure.

Meanwhile, Google’s parent company, Alphabet, has a market value of around two trillion dollars.

Just this week, Russian state media reported that a court had ordered Google to restore the YouTube channels that have been blocked since two thousand twenty-two.

If they fail to comply, the penalties are set to double every week.

Can you imagine that? When asked about this lawsuit, Kremlin spokesman Dmitry Peskov admitted he couldn’t even pronounce the figure correctly, but he emphasized that this eye-watering sum carries significant symbolism.

He stated that Google should not be restricting the actions of Russian broadcasters on its platform.

CNN reached out to Google for a comment on this situation.

In their quarterly earnings report, they mentioned “ongoing legal matters” related to their operations in Russia.

They explained that civil judgments with compounding penalties have been imposed on them due to disputes over account terminations, including those of sanctioned parties.

However, Google remains confident that these legal issues won’t have a material adverse effect on their business.

Following Russia’s full-scale invasion of Ukraine, Google did scale back its operations in the country, but they didn’t completely withdraw, unlike several other American tech companies.

Many of their services, including Search and YouTube, are still accessible in Russia.

It’s worth noting that months after the invasion, Google’s subsidiary in Russia filed for bankruptcy and paused most of its commercial operations after the government seized control of its bank accounts.

So, what does this mean for the future of tech companies operating in challenging geopolitical landscapes? It’s a complex situation that raises many questions about the balance between business operations and political pressures.

I’m excited to hear your thoughts on this! Let’s keep the conversation going.

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and today I want to dive into the fascinating world of neobanks.

Did you know that the neobanks industry is valued at around three hundred billion dollars and serves nearly one billion customers globally? That’s right! The surge in popularity of these digital banking models is nothing short of remarkable.

In fact, a staggering seventy-eight percent of adults in the United States now prefer to bank online.

A recent study from 2023 even revealed a thirty percent growth in neobank clients over just eighteen months, along with a forty-three percent increase in revenue during the same timeframe.

It’s clear that this industry is bursting with opportunities. 

However, despite this promising landscape, only five percent of these digital banking companies are actually turning a profit.

So, what are neobanks doing to boost their revenue and profitability? First, let’s take a look at some of the challenges that are holding back growth.

The neobanks market is incredibly competitive, and there’s been a sharp focus on expansion that has often sidelined important financial metrics like net income.

While this growth-first strategy has allowed neobanks to achieve a projected compound annual growth rate of forty-seven point three percent from twenty twenty-three to twenty twenty-five, it has also led to disappointing revenue growth.

Given the rapid evolution of the industry, it’s crucial for neobanks to act strategically to maintain their cutting-edge value propositions and future-proof their services. 

The most forward-thinking neobanks are embracing innovative tactics to create new revenue streams and engage their audiences more effectively.

There are several trends driving recent revenue growth in this space.

Some companies are harnessing the power of artificial intelligence to provide more personalized experiences for their customers, while others are offering instant loans and credit approvals. 

Neobanks are in a prime position to capitalize on their popularity and encourage continued growth by integrating cryptocurrency services into their platforms.

Traditional banks have been slow to adopt crypto, leaving a significant gap in the market that neobanks can and should exploit.

Let’s explore four key areas where the adoption of digital assets can help neobanks on their journey to widespread profitability. 

First, crypto services can generate new revenue streams.

Given the slim profit margins many neobanks face, the additional revenue from integrating crypto can be a game changer.

Currently, most neobanks earn income primarily from interchange fees paid by merchants after each debit transaction and from interest on customer deposits.

By offering crypto services, they can tap into alternative revenue streams, including transaction fees for trades and spread revenue.

A whopping eighty-one percent of crypto owners are interested in purchasing cryptocurrency directly through their banks, and thirty-five percent plan to switch to a bank that offers crypto investment options within the next year.

It’s essential to have these customers conducting their financial activities—whether in crypto or fiat—on your platform.

Next, offering crypto trading can drive customer acquisition and retention.

Recent studies indicate that crypto ownership rates among U.S.

adults are as high as forty percent.

Of those, sixty-three percent intend to acquire more crypto within the next year.

Additionally, sixty percent of individuals who haven’t yet purchased crypto but plan to do so are likely to make their first purchase within the next year.

This high level of consumer intent presents a golden opportunity for businesses eager to capture audience interest.

By expanding their product offerings through crypto services, neobanks can differentiate themselves from traditional banking models, reducing customer elasticity and ultimately increasing revenue.

The fact that forty percent of consumers are willing to open an account with a neobank highlights the fluidity and receptiveness in the market, revealing significant acquisition potential. 

When it comes to retaining existing customers, even a modest five percent increase in retention rates can lead to over a twenty-five percent increase in profit.

Crypto not only attracts digital asset enthusiasts but also appeals to those seeking faster, cost-effective cross-border payments.

Unique selling propositions like these can significantly impact brand reputation and market share.

Currently, forty to sixty percent of neobank customers use neobanks as their primary financial institution.

Since a large portion of crypto users—seventy-six percent according to Bakkt research—trust their primary bank for accessing crypto, bringing more crypto users into the fold could be crucial for reducing turnover rates and fostering long-lasting brand loyalty. 

Third, crypto trading can enhance engagement on neobank platforms.

Evolving consumer expectations are raising the bar for neobanks and their competitors.

By integrating crypto services into their apps, customers can manage all their digital assets alongside their fiat currencies—a vital capability as consumers increasingly seek holistic financial ecosystems.

Eliminating the need for a separate crypto wallet can boost engagement, encouraging customers to conduct all their banking activities on a single platform: yours.

By embracing crypto, neobanks can increase the incentives for customers to interact with their ecosystem regularly, enhancing visit frequency and customer loyalty.

Satisfied users are also more likely to recommend your platform to friends and family. 

Finally, incorporating crypto can modern

Hello, my amazing community! It’s Hailey here, your Chief Storyteller at Summurai, and today I’m thrilled to share some incredible insights I stumbled upon in a blog post by the talented Micah McGuire, Head of Growth at GrowthMentor.

If you’re in the tech space, an AI enthusiast, or a marketer looking to elevate your outreach game, you’ll want to pay close attention to what Micah has to say about launching cold outreach campaigns that truly get results.

Micah paints a vivid picture of the outbound landscape, likening it to searching for a needle in a haystack—except you’re surrounded by countless haystacks, blindfolded, and some of those haystacks might even be on fire! It’s a chaotic scene, but Micah assures us that it doesn’t have to be this way.

He draws on the expertise of outbound specialists Eric Nowoslawski and Mark Colgan, who recently delivered a masterclass on effective campaign strategies.

First off, let’s talk about the tech stack you need to kickstart your outbound efforts.

Micah emphasizes the importance of starting with reliable email platforms like Google and Outlook.

While there are other tools out there, he suggests that these should be your foundation.

For sourcing leads, Eric recommends Apollo.

io, which he describes as the closest thing to LinkedIn for finding prospects.

If your target market doesn’t have a strong LinkedIn presence, D7 Lead Finder is another solid option.

And for those looking to add a layer of personalization, Clay is a game-changer.

It’s essentially a spreadsheet that integrates various data sources, making your list-building process seamless. 

Now that we’ve got our tech sorted, it’s time to think about the offers we’re putting out there.

Micah breaks down the two main types of offers: demand capture and demand generation.

Demand capture is all about reaching out to prospects who are already searching for your solution—think Google ads for cybersecurity services.

On the other hand, demand generation involves presenting prospects with ideas they didn’t even know they needed.

As Eric points out, you can’t sell car insurance to someone who doesn’t own a car, so understanding your audience is crucial.

When crafting your outreach emails, Micah shares Eric’s insightful framework: there are essentially five things you can sell.

You can help people make more money, save money, save time, raise their status, or live longer.

In the B2B space, the last two options might not resonate as much, so focus on how your offer can save time or money.

This mindset will guide you in creating compelling outreach messages. 

Next, let’s dive into building your lead magnet.

Micah highlights that every business is unique, so there’s no one-size-fits-all approach.

However, the key is to provide value that others are charging for.

For instance, you might offer insights into illegal AirBnB listings in an apartment complex or create ROI calculators that help potential clients see the value of your services.

The essence of your lead magnet should be knowledge arbitrage—leveraging insights that others may not have.

When it comes to cold email copywriting, both Eric and Mark caution against using generic templates.

Instead, they recommend frameworks that encourage personalization and relevance.

One effective approach is John Barrows’ “Why You, Why Now?” This framework prompts you to explain why you’re reaching out and why it matters at this moment.

Another method is Eric’s “relevancy, recency, personalization, attention hacking” strategy, which focuses on crafting messages that resonate deeply with your prospects. 

As you build your list, Micah shares a golden question that can guide your efforts: “What are the things you’re looking for if you were to research a prospect for ten minutes?” This question opens the floodgates to valuable insights that can shape your outreach strategy. 

Finally, let’s talk about the mindset you need to adopt when launching your campaigns.

Micah reminds us that outbound campaigns are not a one-and-done deal.

It’s essential to view them as ongoing experiments where you test different messages and offers to see what resonates best with your audience.

The goal is to refine your approach continually and discover what truly works.

With these insights from Micah McGuire, Eric Nowoslawski, and Mark Colgan, you’re well-equipped to transform your cold outreach campaigns from daunting tasks into strategic endeavors that yield results.

So, let’s embrace the art of storytelling in our outreach efforts and create connections that matter.

If you’re eager for more knowledge on cold outreach, don’t forget to check out Eric’s cold email course on YouTube and consider joining GrowthMentor Pro for personalized advice.

Until next time, keep innovating and sharing your stories!

Hello everyone! It’s Hailey here, your Chief Storyteller at Summurai, and today I want to dive into a topic that’s absolutely vital for anyone looking to elevate their brand: mastering brand consistency across all channels.

Now, let’s start by understanding what brand consistency really means.

It’s all about delivering a coherent and uniform experience at every touchpoint where your brand is visible.

This means using the same logo, fonts, colors, tone, and messaging, no matter if it’s on a t-shirt or a digital screen.

When your branding is consistent, it clearly communicates what your brand stands for, reducing confusion and amplifying the impact of your marketing messages.

Research shows that brands with high levels of consistency can see revenue growth of ten percent or more.

Isn’t that incredible? But let’s be real—achieving this level of consistency is no small feat.

It requires discipline and a strategic approach.

So, how do we ensure our brand stands out in a crowded marketplace? Here are some strategies that can help.

First, creating brand guidelines is essential.

Think of this document as your brand’s playbook.

It should outline everything your team needs to know, from the colors and fonts to the tone of voice used in marketing materials.

Interestingly, while a significant number of organizations have brand guidelines, many don’t strictly adhere to them.

It’s crucial for marketing leaders and brand managers to ensure that everyone on the team is on the same page.

Next, let’s talk about developing a brand voice.

Whether your audience encounters your brand through an advertisement in a magazine or a post on social media, they should instantly recognize your tone.

Imagine your brand as a living entity—what would it say? Would it be serious and sophisticated, or light and playful? This tone should be consistent across all platforms to create a unified experience.

Now, maintaining aesthetic consistency is equally important.

Your logos and color palettes should remain stable across all marketing materials.

While it might be tempting to introduce new colors or styles, doing so can dilute your brand’s recognition.

Remember, a brand refresh is a significant undertaking that requires careful planning and experienced leadership.

To help maintain this consistency, there are several tools at your disposal.

High-quality promotional products can significantly boost brand recognition, especially at trade shows and events.

Content planning tools can help organize your marketing efforts, ensuring that everything aligns with your brand’s message.

Additionally, social monitoring and listening tools allow you to track how your brand is perceived across different platforms, keeping you competitive in the ever-evolving digital landscape.

Finally, consider partnering with a brand activation agency.

These organizations can provide the expertise and tools needed to accelerate your brand’s growth while ensuring a consistent approach that aligns with your core values.

In conclusion, brand consistency is not just about avoiding confusion; it’s a fundamental ingredient in your brand’s growth journey.

The most iconic brands in the world have one thing in common: they’ve maintained a consistent identity over the years.

By implementing the strategies and tools I’ve shared today, you’ll be well on your way to creating a memorable brand experience that strengthens your relationship with customers.

If you’re looking for a partner to guide you through this process, don’t hesitate to reach out to GoDelta.

Our experienced team is here to help you build your brand from the ground up or enhance your existing guidelines.

Thank you for joining me today, and let’s continue to innovate and inspire in the world of brand storytelling!

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and today I want to dive into a fascinating shift happening at Starbucks.

So, grab your favorite beverage and let’s chat about the recent decision to remove their olive oil-infused drinks from the menu.

Starbucks is saying goodbye to its controversial lineup of drinks known as “Oleato.

” This change is set to take effect in early November across the United States and Canada.

Now, this move is part of a broader strategy by the newly appointed CEO, Brian Niccol, who has described the menu as “overly complex.

” Interestingly, though, the decision to eliminate these drinks was made before Niccol took the helm, according to sources close to the company.

Now, let’s rewind a bit.

The launch of these olive oil-infused beverages was nothing short of spectacular.

Brady Brewer, the former chief marketing officer at Starbucks, even referred to it as one of the biggest launches the company has seen in decades.

He emphasized that it wasn’t just about introducing a new flavor; it was about creating a whole new platform for the brand.

The concept of Oleato originated from former CEO Howard Schultz.

He got inspired after meeting with an olive oil producer who shared the health benefits of consuming a tablespoon of olive oil daily.

Intrigued, Schultz decided to see if this could be blended into the coffee experience.

So, he challenged Starbucks’ beverage team to bring this idea to life.

However, the reception was far from what they had hoped for.

Many media outlets and consumers responded negatively.

In fact, a couple of reviewers even posted a video titled “We Tried Starbucks Olive Oil Coffee Drinks and Seriously Regret It.

” While some people had mixed feelings, many concluded that the drinks felt more like a gimmick—something to try once but not necessarily something to revisit.

To make matters worse, there were complaints about the drinks causing stomach discomfort for some customers.

These drinks first made their debut in Italy earlier this year before expanding to more cities in the U.

S.

by January of next year.

The Oleato menu featured two main offerings: an oat milk latte infused with extra virgin olive oil and a toffee nut iced shaken espresso topped with golden foam—a delightful blend of vanilla sweet cream and olive oil cold foam.

Schultz was quite enthusiastic about this launch, and it was one of his standout projects before stepping down.

His successor, Laxman Narasimhan, even touted the drinks as “highly successful,” ranking them among the top five product launches in the last five years in terms of brand awareness and excitement.

However, in August, Narasimhan was let go, and Niccol took over, emphasizing the need to simplify Starbucks’ menu in light of declining sales.

So, what does this mean for the future of Starbucks? It’s a reminder that even the most ambitious ideas can face challenges in the marketplace.

As we navigate the ever-evolving landscape of brand storytelling and content strategy, let’s keep an eye on how companies adapt and respond to consumer feedback.

Thanks for tuning in, and I can’t wait to share more insights with you soon!

Hey everyone, it’s Hailey here, your Chief Storyteller at Summurai, and I’m super excited to dive into a topic that’s shaping the landscape of our political conversations today: the role of social media creators in this year’s presidential campaign season.

Can you believe there are only twenty-two days left to vote? It’s crucial that we mobilize our communities.

Just recently, influencer Mikey Angelo, known for his hilarious rap videos, urged his followers in an Instagram video to “Pokémon Go to the polls.

” What’s interesting is that he was compensated by a Democratic political action committee for that post, which he disclosed in the caption.

However, legally, he wasn’t required to share that information.

This brings us to a fascinating trend: partnerships between influencers and political campaigns are becoming a go-to strategy.

Unlike traditional political ads on television, there’s a regulatory gap here.

Content creators aren’t obligated to disclose if they’ve been paid to endorse a candidate or discuss political issues on their platforms.

The Federal Election Commission clarified that a campaign can post a video and then pay an influencer to promote it without any disclosure.

This leaves users trying to figure out which posts are genuine endorsements and which are paid promotions, all mixed in with regular content.

This situation complicates an already confusing information landscape.

Did you know that nearly forty percent of young Americans get their news from TikTok? And adults under thirty are almost as likely to trust information from social media as they are from national news outlets, according to the Pew Research Center.

As we look ahead to the 2024 elections, political content from social media creators is becoming just as significant as traditional celebrity endorsements, if not more so.

Influencers often have massive, engaged followings who trust them because they feel authentic—something that traditional celebrities sometimes lack.

Politicians are eager to tap into that trust.

If influencers can sway opinions on everything from health supplements to parenting, why not politics too? Krysten Stein, an assistant professor of communication, points out that we tend to trust people who feel more relatable.

When influencers endorse a candidate, it resonates with their followers, who might think, “Hey, they’re just like me!” Take Jake Paul, for example.

Amid his posts about vacations and his boxing career, he shared a playful video with former President Donald Trump, captioning it, “We need Trump to knockout all his opponents on Election Day.

” That video garnered over one and a half million likes! And let’s not forget about Tim Walz, the Democratic vice presidential nominee, who recently appeared in a YouTube video walking his dog with Matt Nelson from the popular channel We Rate Dogs.

That video racked up over six hundred thousand views, while a clip shared on X received more than one and a half million views.

This year’s Democratic National Convention even welcomed over two hundred influencers, providing them with media credentials and a special “creator lounge” to share content about Vice President Kamala Harris’ campaign.

Mikey Angelo’s post is part of a two point seven million dollar digital campaign from the Democratic political action committee Priorities USA, which aims to engage Latino voters.

They’ve partnered with fifteen social media creators to encourage voter participation.

Danielle Butterfield, the executive director of Priorities USA, emphasizes that in a political environment where trust is paramount, collaborating with content creators who already have established trust with their audiences makes perfect sense.

Typically, Priorities USA works with influencer marketing agencies to determine compensation for creators, but they leave the specifics of partnership and payment disclosures up to the creators themselves.

Butterfield mentions that many creators are new to political work and often don’t realize they’re not legally required to disclose their paid partnerships.

On the flip side, we’ve seen similar strategies from the right.

In the latter half of twenty twenty, Trump’s reelection campaign reportedly paid nearly one point eight million dollars to an influencer marketing firm.

Conservative groups like Turning Point USA have a long history of promoting influencers to spread their messages.

Even influencers like Tana Mongeau, who boasts over five million subscribers on YouTube, have hinted at being offered substantial sums to endorse political parties.

She recently suggested she turned down a lucrative offer to promote a political campaign, implying that she had already backed Harris.

Now, let’s talk about transparency.

The Federal Trade Commission established guidelines in twenty nineteen requiring influencers to label paid promotions clearly.

However, these rules only apply to commercial content, not political endorsements.

The Federal Election Commission oversees political advertisements but lacks similar disclosure requirements for influencers.

Despite the opportunity to extend these rules to influencers, the FEC chose not to, stating that payments to individuals for political messaging don’t fall under the category of “public communications.

” Some FEC commissioners expressed disappointment, arguing that the public deserves to know when influencers are compensated to spread political messages.

In the absence of federal regulations, some platforms have implemented their own rules.